At Global Product Drop, Visa unveiled AI-powered commerce initiatives and stablecoin partnerships with Bridge, Baanx, Rain, and Flex Credential expansion.
At its Global Product Drop event in San Francisco, Visa unveiled a bold vision for the future of commerce, placing artificial intelligence (AI) at its core. The financial services giant announced a series of AI-powered advancements, strategic partnerships, and product innovations, signaling a significant step in its evolution in digital payments.
Visa CEO Ryan McInerney emphasized the critical role of a reliable and innovative network in the evolving payments landscape. He stated that Visa is leveraging its network strength and decades of expertise to bring trust and security to AI-enabled payments.
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The company highlighted the transformative potential of AI in how consumers discover and make purchases. Visa envisions a future where AI agents act on behalf of consumers, browsing, selecting, purchasing, and managing transactions. To facilitate this, Visa is introducing a streamlined way for its partners – including AI platforms, tech companies, banks, fintechs, and merchants – to access the Visa network, thereby building trust in AI commerce.
Central to this vision is Visa Intelligent Commerce, a new initiative that opens Visa’s payments network to developers and engineers building the next generation of AI-driven commerce experiences. Visa announced collaborations with AI industry leaders such as Anthropic, Microsoft, Mistral AI, OpenAI, Perplexity, Samsung, and Stripe to enable personalized and secure AI commerce on a global scale.
Visa also announced new stablecoin partnerships with Bridge, Baanx, and Rain to expand its reach in the digital asset space. These collaborations aim to enhance the usability of stablecoins for payments, commerce, and financial services, enabling more consumers to hold and use them for everyday transactions across borders. Jack Forestell, Visa’s Chief Product and Strategy Officer, underscored the company’s commitment to working with strategic partners to broaden the applications of stablecoins as their adoption grows.
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Visa continues to invest in its core payment offerings, announcing the expansion of Flex Credential to new use cases through a partnership with Klarna, initially in Europe and the U.S., to offer flexible payment experiences. The company also highlighted ongoing advancements in Visa Pay and Visa Accept, providing more versatile ways for consumers to pay and merchants to receive payments.
Overall, Visa’s Global Product Drop event underscored its proactive approach to shaping the future of commerce by integrating AI and expanding its capabilities in emerging areas like stablecoins, while continuing to enhance its core payment solutions. The announcements signal a clear direction towards a more intelligent, personalized, and interconnected commerce landscape.
