A new company, TrueLoyal, is born from the merger of Zinrelo and TINT. The AI-powered platform unifies loyalty, community, and data to boost retention.
Zinrelo, the leading loyalty platform, and TINT, the leader in community-powered marketing, today announced they have merged to create TrueLoyal, the only loyalty platform for multi-channel consumer brands, featuring groundbreaking predictive, generative, and assistive AI at its core to drive hyper-personalized engagement.
The combination of Zinrelo’s enterprise loyalty engine with TINT’s powerful community, user-generated content, and reviews platform creates a solution purpose-built for consumer brands. Combined, these two market-leading companies address a critical need in the market with a platform that reduces the complexity of multi-channel commerce. TrueLoyal provides a comprehensive toolkit to understand customers, deliver hyper-personalized engagement, and retain them for life—capabilities previously fragmented across multiple vendors—bridging the gap between offline and online transactions and different buyer types.
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“This merger marks a pivotal moment for what’s possible for consumer brands,” said Sameer Kamat, CEO of TrueLoyal. “The future of loyalty is here, and it’s built on authentic, data-rich, human connection. Our solution delivers outsized results for flexible, personalized loyalty programs from gamified streaks to predictive churn models and the tools and strategy that brands need to convert one-time buyers into lifelong advocates.”
TrueLoyal is engineered to solve the most pressing challenges facing multi-channel consumer brands. It integrates the best of both Zinrelo and TINT, enhanced with a powerful AI engine, and program strategy to deliver comprehensive retention. Its suite of capabilities empowers customers to:
- Achieve De-Risked Program Design and ROI: Launch with confidence through data-driven program design, expert strategic guidance, and a commercial model based on shared success. This approach ensures financial viability and delivers continuous growth.
- Enable Omnichannel Cohesion: Seamlessly connect with customers across the entire brand ecosystem—including eCommerce, physical retail, and third-party distributors. This powerful flexibility ensures that brands can connect with the platforms they use and deliver a consistent and rewarding experience wherever their customers shop.
- Gain a Complete 360-Degree Customer View: Eliminate critical offline data blind spots with receipt scanning that captures in-store transaction data without requiring POS integration, finally providing a complete understanding of the customer journey.
- Deploy AI-Powered Personalization at Scale: Connect multiple data points on each customer and build smart audience segments that deliver hyper-personalized experiences at every touchpoint.
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“We listened intently to the market. Brands are tired of disjointed tools and data blind spots that prevent them from creating truly unified customer experiences,” added Sameer Kamat, CEO. “TrueLoyal directly addresses these pains. Our platform is built for the complexities of modern commerce, allowing our clients to finally capture a 360-degree view of their customers and engage them scalably and meaningfully, whether they shop online, in-store, or through retail partners. TrueLoyal is all about delivering tangible, predictable ROI and retention.”
