Zoomd teams up with E2-Quadrat to deliver AI-driven user acquisition and performance marketing solutions for global sportsbook and betting brands.
Zoomd Technologies Ltd. and its wholly owned subsidiary, Zoomd Ltd., a marketing technology (MarTech) user acquisition and engagement platform, are pleased to announce that they have entered into a strategic partnership today with E2-Quadrat Communications GmbH, a global leader in digital marketing and technology solutions for the sports and betting industries. With over two decades of experience in the industry, E2 has established itself as a trusted partner to some of the most prominent names in the sector. The privately owned company operates a broad international network of offices, enabling it to serve clients on a truly global scale.
This partnership is expected to enable E2’s current and future clients worldwide to benefit from Zoomd’s advanced user acquisition (UA) technologies and performance marketing expertise and aligns with Zoomd’s strategic focus on expanding its impact across high-growth verticals.
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The strategic partnership follows a period of close collaboration between the two companies, during which they successfully executed a proof of concept (POC) to validate the joint value proposition. The POC results demonstrated clear synergies between E2’s deep industry expertise and client relationships, and Zoomd’s technology-driven approach to mobile performance marketing. Following this successful collaboration, the two companies are expanding their existing cooperation into a formal strategic partnership agreement. Based on the success of the initial campaigns, the two companies have now formalized their partnership to scale these offerings globally. As part of this next phase, several concrete steps have already been agreed upon, including the establishment of a dedicated sales team for promoting Zoomd products to E2’s customers.
Under the terms of the partnership, E2 will offer Zoomd’s UA services and technologies, including its performance-based campaign optimization tools and real-time analytics to its portfolio of clients. This alliance will expose Zoomd to dozens of E2’s clients generating high global growth potential. The partnership is expected to enable E2 to provide a fully integrated growth solution that combines its deep industry knowledge with Zoomd’s extensive UA experience, services and technical capabilities, helping sportsbook operators drive measurable growth, increase efficiency, and enhance customer acquisition results in key global markets. The partnership includes customary financial and commercial terms relating to the customers.
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Leo Vogel, MD and owner of E2, commented: “We truly believe that this partnership will allow E2 to offer an end-to-end growth solution for our clients, combining our deep sportsbook expertise with Zoomd’s products and experience. We’re set to grow with existing clients and unlock new potential.”
“This partnership reflects Zoomd’s strategy of aligning with category leaders in high-growth verticals. This recent expansion into new segments and partnerships reflects the company’s ongoing efforts to diversify its customer concentration,” said Amit Bohensky, Chairman of Zoomd. “Together with E2, we will enable sportsbook operators to run smarter, more efficient campaigns and unlock meaningful growth. The joint success so far proves the value we bring to the table.” Initial integrations have begun, with broader campaigns rolling out in select markets over the coming months. Both companies will continue to explore opportunities for deeper collaboration as part of their long-term strategic roadmaps.
