The new Singapore office, Klaviyo’s largest regional bet yet, comes as new research shows AI is already changing how Asia’s shoppers decide what to buy.
Klaviyo, a B2C customer relationship management platform, opened its Asia headquarters in Singapore. Supported by the Singapore Economic Development Board (EDB), the office represents the company’s largest regional commitment to date, aimed at helping Asian retailers build lasting customer relationships as AI reshapes how consumers shop.
The office opens with more than 25 staff as part of a 150-plus-strong APAC team, built to serve the region with local leadership and infrastructure from day one. Klaviyo says the timing reflects a broader shift in the region, as brands face growing pressure to identify customers accurately, personalize interactions, and anticipate what shoppers will do next.
Brian Kealey, Klaviyo’s APAC managing director, and Eric Fearday, the company’s chief revenue officer, officiated the opening, joined by Clare Lee, vice president of the global enterprises division at the EDB.
“Klaviyo’s mission is to help consumer brands build direct, lasting relationships with their customers,” Kealey said. “Singapore was a natural choice for our regional headquarters — it offers deep access to a skilled talent pool, strong regional connectivity, proximity to a fast-growing customer base, and a maturing AI ecosystem that aligns with our strategic focus. We’re scaling our footprint to meet this demand, with plans to grow our regional team to more than 175 employees by the end of the year.”
“Through its Asia headquarters in Singapore, Klaviyo can leverage our digital infrastructure and consumer ecosystem to drive growth for brands serving Asia’s increasingly sophisticated consumers,” Lee said. “We welcome this investment, which will create opportunities for local talent, and look forward to partnering with Klaviyo as it builds its regional presence from Singapore.”
The opening builds on strong momentum for Klaviyo in Asia, already one of its most active markets. The company serves more than 115,000 international customers, with APAC revenue growing at a double-digit rate — building on 35% year-over-year revenue growth outside the Americas in the second quarter of 2026, as part of a global revenue run rate of nearly $1.5 billion.
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AI Is Reshaping Retail Loyalty in Singapore
New Klaviyo research, conducted among more than 1,000 Singaporean shoppers, shows how quickly AI has changed retail in the region. Three in four respondents said they’ve used AI to research or decide on a product purchase in the past three months, and more than half (51%) said they’re open to AI agents handling routine repurchases on their behalf. Fifty-eight percent said they’d share more personal data with brands in exchange for more relevant recommendations.
Nearly half of Singaporean shoppers said what they want most is for brands to stop sending irrelevant messages and instead treat them as loyal customers rather than transactions.
“The growth gap for brands in Asia is a data gap,” Kealey said. “Customers here move fast, expect personalization, and have little patience for brands that treat them like a transaction. We built Klaviyo to solve exactly that, and we now have the team and infrastructure in the region to back it up.”
Klaviyo says it helps brands across Asia responsibly use customer data and AI to deliver more personalized experiences and build stronger relationships. The platform provides a real-time, lifetime view of each customer across every interaction, purchase and preference, drawing on more than 350 native integrations to power personalized, AI-driven communications through email, WhatsApp and customer service.
Klaviyo’s research was conducted by OnePulse and surveyed 1,000 consumers aged 21–60 in Singapore in May 2026.
