The expanded partnership gives advertisers independent visibility into brand safety and viewability across TikTok’s 400,000-app ad network.
DoubleVerify, a software platform for media quality verification, ad performance optimization and campaign outcomes measurement, today announced the global availability of independent media quality measurement on TikTok Pangle across the United States and international markets.
“Adding support for Pangle is an exciting milestone in DV’s partnership with TikTok,” said Steven Woolway, executive vice president of business development at DoubleVerify. “This partnership enables brands to drive quality reach across their mobile app advertising and helps them protect brand equity across a broad range of markets.”
Through the expanded integration, DV provides advertisers with:
- Brand suitability insights: Determine whether ads appeared within mobile applications that align with an advertiser’s brand suitability requirements on the TikTok Pangle network.
- Viewability measurement: Measure viewability across video ad placements on TikTok Pangle.
- Centralized reporting: Access campaign reporting and insights through DV Pinnacle®, DV’s unified service and analytics reporting platform.
TikTok Pangle, TikTok’s ad network, is accessible through TikTok Ads Manager and connects advertisers with more than 400,000 apps globally, according to TikTok.
DV measurement on TikTok Pangle is available in 48 markets, including the United States, Canada, Mexico, Brazil, Colombia, Japan, South Korea, Indonesia, Thailand, Vietnam, Malaysia, Singapore, Saudi Arabia, the United Arab Emirates and Australia, along with additional markets across Asia-Pacific, Europe, the Middle East, Africa and Latin America.
Also Read: CMOs Shift Budgets Toward Digital Growth: Gartner
The move builds on DV’s broader measurement and protection capabilities across TikTok, giving advertisers a consistent, independent view of media quality across Pangle campaigns alongside their existing TikTok inventory measurement.
DV’s brand suitability and viewability products sit within its Media AdVantage Platform, which combines media verification, ad performance optimization and outcomes measurement to help advertisers maximize media effectiveness and return on ad spend.
