The partnership aims to stitch together AEON’s retail, finance, and lifestyle data into a single intelligent system — so shoppers never have to start their journey over again.
AEON360 and Google Cloud have announced a multi-year collaboration to build an AI-driven commerce platform across AEON’s retail, finance, and lifestyle ecosystem in Southeast Asia, beginning in Malaysia.
The partnership centers on what the companies are calling a continuous commerce experience — a system designed to carry a shopper’s context, preferences, and history seamlessly across every AEON interaction, from product discovery through checkout, financing, and post-purchase support, without requiring them to re-establish their identity or preferences at each step.
At the core of the initiative is a contextual intelligence engine built on Google Cloud’s BigQuery data platform. AEON360 is using it to construct an enterprise knowledge graph that reconciles customer data across its various entities and touchpoints. In practice, a shopper searching for groceries in Kuala Lumpur would receive curated product recommendations, member pricing, and real-time stock availability drawn from their purchasing history — alongside dynamically integrated financing options such as installment plans, cashback, and loyalty points.
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“Our ambition is to create an ecosystem that serves consumers as a cohesive, intelligent entity, so every engagement feels crafted just for them, no matter where they begin their shopping journey,” said Daisuke Maeda, chairman of AEON360. “We’re shifting from simple digital interactions to AI agents that surface the most relevant offerings and perform complex tasks on our customers’ behalf.”
To support the rollout, Google Cloud will help establish the AEON360 Innovation Foundry in Kuala Lumpur — a dedicated center designed to train AEON employees in AI fluency and equip teams across its lines of business with Google skills and certifications. The Foundry will also serve as an environment for developing and scaling agentic AI solutions across AEON’s merchant and supplier ecosystem.
The platform will deploy two AI agents built on Google’s Gemini Enterprise for Customer Experience. The first is a shopping agent that acts as a digital concierge — processing text, voice, and image inputs to autonomously build carts and execute transactions on a customer’s behalf. The second is a customer experience agent providing round-the-clock query resolution while offering real-time guidance to human representatives.
AEON360 also plans to extend its agentic commerce capabilities beyond its own digital properties by adopting the Universal Commerce Protocol, an open standard pioneered by Google that allows AI agents and retail systems to operate across different consumer surfaces, businesses, and payment providers. The company is additionally exploring integrations with Google Pay that would allow shoppers to authorize agent-led transactions across touchpoints, with payment and shipping information stored securely in Google Wallet.
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“For too long, traditional retail technologies have created fragmented experiences where shoppers are forced to restart their journeys at every turn,” said Hana Raja, country manager for Malaysia at Google Cloud. “Our collaboration will deliver agentic commerce solutions grounded in a continuous thread of context — ensuring that information flows with the shopper to help AEON360 anticipate and act on what they need next.”
The collaboration will initially focus on Malaysia, with a roadmap to expand across other Southeast Asian markets where AEON operates.