MartechView Editors

Patron Points partners with Couche-Tard to provide tobacco loyalty and scan data services to Circle K and Kangaroo Express, unlocking savings and promotions.

Albertsons' privacy counsel addresses evolving privacy laws, their impact on retailers, and data-driven marketing and compliance strategies.

Beyoncé and Levi's team up to reimagine iconic ads, celebrating self-expression and empowering women through Beyoncé's vision.

Younger consumers have low trust in social media ads despite higher ad tolerance. Brands must create engaging, relevant content to build trust.

Chillz U.S. expands its reach in the event space by acquiring WYA, a leading event management software provider.

Assembly launches a new Media Division in Poland, enhancing integrated media and digital commerce services to drive brand performance in Europe.

Infosys will help Sally Beauty implement AI-driven IT transformation, improving efficiency, optimizing costs, and delivering exceptional customer experiences.

Clinch's Copilot AI streamlines ad campaigns with strategy building, knowledge assistance, and enhanced analytics for unmatched efficiency and effectiveness.

AudioEye acquires ADA Site Compliance, boosting its digital accessibility solutions and solidifying its leadership in comprehensive accessibility services.

Braze launches Project Catalyst, featuring an AI agent for personalized CX and enhancements like BrazeAI Liquid Assistant and Message Template Assistant.