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TAGTHAi Launches AI-powered Trip Planner with Google Cloud

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TAGTHAi's new "Design My Trip," powered by Google Cloud's Vertex AI, creates personalized itineraries for Thailand, making travel planning seamless and easy.
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Media Industry Seeks New Talent to Navigate AI Revolution

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Kantar’s report reveals that media leaders focus on AI talent recruitment, innovation through internal training and external hiring to adapt to industry changes.
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Magna: US Ad Spending Rebound Strengthens Beyond Key Events

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Magna forecasts strong US ad growth driven by digital, AI, and political ads. Non-cyclical ad sales are projected to hit $264B in 2024, led by digital channels.
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Grocery Stores Find In-Store Ads More Influential Than Digital

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In-store media outperforms digital ads in grocery stores, with features like sampling kiosks and smart carts boosting sales. Data privacy remains a concern.
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Ascenda, Uber Partner to Offer Rewards for Rides and Eats

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Ascenda, Uber team up, letting users redeem reward points for Uber products, boosting redemption options, customer engagement for fintech and banking clients.
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Marketing Metrics: More Than Just Vanity Metrics

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Struggling to show B2B marketing ROI? Learn how multi-touch attribution, conversion APIs, and marketing mix modeling can measure performance and prove value.
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Sinch Drives RCS Adoption with Innovative Solutions

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Sinch's RCS solutions enhance customer interactions with rich messaging experiences. Their global reach and partnerships make them a leader in RCS adoption.
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Scandia Consulting Launches AI Spam Filter for Umbraco Forms

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Scandia Consulting's AI-powered spam filter for Umbraco Forms offers businesses a reliable and efficient solution to detect and eliminate spam messages.
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RainFocus Acquires WebEvents Global

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The acquisition extends RainFocus' event marketing leadership through WebEvents Global's strong client relationships and long-standing industry expertise.
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Marketers See GenAI Potential but Lack Deep Understanding

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A study by SAS and Coleman Parkes shows marketers are keen on GenAI but lack deep understanding, limiting its potential for efficiency, CX, and growth.
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