MartechView Editors

FIS will provide Commerce Bank with a comprehensive loyalty program management platform, enabling faster innovation and improved customer engagement.

Hakkoda’s new offering helps retail and CPG companies optimize customer journeys, monetize data, and enhance generative AI capabilities for business success.

MadConnect's Snowflake Native App facilitates secure data transfer and integration between MarTech and AdTech platforms, maximizing your data's potential.

Meta unveils new AI features for creators, including AI personas and automated dubbing, to help them expand their audience and compete with TikTok and YouTube.

Discover proven strategies to spark creativity, reduce risk, and craft impactful B2B campaigns that resonate with your target audience.

Coca-Cola is discontinuing its Spiced soda due to poor sales, focusing instead on its successful Creations platform and higher-growth beverages.

Hellmann's tailgating RV delivers food and fun to fans of underdog teams. Cheer on your team and score delicious game-day eats!

Karma Wallet members can now book sustainable travel with Dyme, earning cashback and exclusive discounts on hotels, flights, and car rentals.

MessageGears provides real-time customer insights, enabling marketers to make smarter campaign decisions and deliver personalized cross-channel experiences.

Qualitia Boson launches on Salesforce AppExchange, offering AI-powered testing for faster, cheaper, and more reliable deployments for BFSI firms.