MartechView Editors

Flipp and MEDIA Central merge to form a global powerhouse in drive-to-store marketing, serving retailers and brands worldwide.

ZapScale's Campaigns feature delivers hyper-personalized communication and precision targeting for SaaS companies, enhancing customer engagement and CRM.

Vitria's VIA AIOps platform sees rising demand for AI-driven solutions that boost efficiency, cut costs, and enhance customer experience.

ARC Direct Connect enables Turkish Airlines to offer personalized experiences and manage transactions efficiently, solidifying ARC’s position in NDC solutions.

Sabre's PRISM platform will enhance Malaysia Airlines' corporate travel with advanced analytics, customized solutions, and improved customer experiences.

Inova uses Hyro's AI voice and chat assistants with NICE CXone to enhance patient and staff communication, streamline operations, and improve care delivery.

Amplitude and HubSpot partner to enhance GTM teams with deeper insights, combining HubSpot's CRM with Amplitude's analytics to boost engagement and growth.

A study shows brand awareness tops lead generation for B2B marketers, but many fall short in meeting buyer expectations for identity and customer experience.

Vizient and Qualtrics partner to use experience metrics and data analytics to enhance patient outcomes and boost operational efficiency in healthcare.

TAGTHAi's new "Design My Trip," powered by Google Cloud's Vertex AI, creates personalized itineraries for Thailand, making travel planning seamless and easy.