Kantar’s report reveals that media leaders focus on AI talent recruitment, innovation through internal training and external hiring to adapt to industry changes.
Magna forecasts strong US ad growth driven by digital, AI, and political ads. Non-cyclical ad sales are projected to hit $264B in 2024, led by digital channels.
In-store media outperforms digital ads in grocery stores, with features like sampling kiosks and smart carts boosting sales. Data privacy remains a concern.
Struggling to show B2B marketing ROI? Learn how multi-touch attribution, conversion APIs, and marketing mix modeling can measure performance and prove value.
Sinch's RCS solutions enhance customer interactions with rich messaging experiences. Their global reach and partnerships make them a leader in RCS adoption.
Scandia Consulting's AI-powered spam filter for Umbraco Forms offers businesses a reliable and efficient solution to detect and eliminate spam messages.
The acquisition extends RainFocus' event marketing leadership through WebEvents Global's strong client relationships and long-standing industry expertise.
A study by SAS and Coleman Parkes shows marketers are keen on GenAI but lack deep understanding, limiting its potential for efficiency, CX, and growth.
