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Sharpen Revolutionizes Contact Centers with Usable AI Platform

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Sharpen Revolutionizes Customer Service with Usable AI! Its easy-to-use AI platform empowers agents, boosts efficiency, and personalizes customer interactions.
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Gen Alpha’s Tech Sophistication Will Challenge Brand Strategies

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Forget Celebrity Endorsements! Gen Alpha Values Tech Brands and Educational Content. New Razorfish report explores Gen Alpha's brand preferences and marketing strategies to reach them.
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Brand Growth Drivers: Insights from the Data

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Kantar Report: Unlock Brand Growth with Meaningful Differentiation and Presence. Data shows strong emotional connections and consistent brand presence drive sales.
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TikTok’s Developing a New AI Chatbot Called Genie

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TikTok's AI Genie is Coming! A new AI chatbot, Genie, could connect users to various AI features inside the app, including search, virtual humans, and music generation.
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Climate Action Marketplace Created by IPG, SeenThis, PubMatic

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World's First Green Ad Marketplace! IPG Mediabrands & SeenThis launch Climate Action Marketplace (CAM) to reduce ad campaign carbon footprint.
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Sprinklr Named Leader in Digital Customer Interaction Report

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Sprinklr Soars as a Leader in Customer Experience Management! Forrester Wave recognizes Sprinklr's unified platform for managing all digital customer interactions.
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Havas Prepares for Future with Major Tech Investment, Integrated Comms

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Havas doubles down on AI to deliver integrated client experiences! The ad giant invests heavily in AI and tech to meet growing marketing demands.
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PepsiCo Tests Smart Cans, AI for Better Personalization

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At Cannes Lions, the marketer showed off a new AI Hydration Coach for Gatorade and a connected device for Pepsi inspired by its can shape.
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New SAS GenAI Tools for Marketers Use Amazon Bedrock

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Enhanced SAS Customer Intelligence 360 accelerates value from generative AI.
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Satisfi Labs Acquires Marketing Platform Factoreal

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Satisfi Labs acquires Factoreal, creating a powerful Conversational Experience Platform for destinations and experiences. This combined platform offers AI-powered chat and omnichannel marketing tools.
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