Levi's ditches tired trends and launches "The Floor Is Yours" campaign, celebrating action and progress. The campaign uses dance as a metaphor for moving forward and asks consumers to join the movement through social media.
There are key differences between CRMs and CDPs. CRMs focus on sales and service interactions, while CDPs excel at unifying customer data from various...
Parent company Estée Lauder is embracing the e-commerce giant’s platform, and more brands plan to open storefronts there in the coming months.
Over the years,...
IBM's latest campaign, in partnership with Adobe, warns brand managers and CMOs against “fishy” generative AI tools.
IBM teamed up with creative agency Ogilvy and used...
The fast-fashion company has been shuttering hundreds of locations and growing its e-commerce, but said the pace of closures will slow this year.
Four years...
The move to sell its proprietary AI-driven software contributes to the retailer’s business diversification strategy.
The route optimization software marks a new offering sold through Walmart...
The home retailer’s social media deal involves short- and long-form content. Meanwhile, Miniso’s store concept follows a successful flagship in New York.
It’s been another...
The retailer also invests in beauty in other ways, including bringing back a Beauty Glow Up savings event and expanding virtual try-ons.
Walmart launched its accelerator...
Seventy-one percent of respondents said using the technology to try on products virtually would boost their buying confidence.
Retailers have jumped headfirst into providing AI tools to...
