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Cloud Next ’24: Google Cloud, Mercedes-Benz Deepen AI Partnership

Google Cloud AI technologies to propel customer-facing use cases across E-commerce, customer service, and marketing. Cloud Next '24, LAS VEGAS — Google Cloud announced an expansion...

Cloud Next ’24: Google Gemini Chatbots for Customer Service Are Coming Soon

Best Buy, IHG Hotels, and other companies are making their Gemini-powered chatbots. More and more companies are deploying AI-powered chatbots to deal with basic customer...

LinkedIn Introduces CTV Ads for B2B Campaigns

LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. Today, B2B social media hub LinkedIn introduced LinkedIn...

Reminder – Google Is Turning Off All Universal Analytics Services and APIs

Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential...

MessageGears to Integrate with the Snowflake Data Cloud

The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data. Enterprise customer engagement platform MessageGears has expanded its partnership with...

Orbee Integrates Car Wars Voice Data for Shopper Profiles

Orbee, a customer experience platform for car dealerships, integrates with Car Wars, a phone system provider. This integration allows dealerships to understand customer journeys...

Privacy Tools Fall Short: Here’s What the Numbers Say

A recent Lokker report states that an increasingly complex privacy landscape presents several challenges. Digital privacy efforts fail to protect consumers and marketers fully, especially...

Captify, Magnite Deal Brings CTV Search to Planning

Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests, and moments. The news from Captify and Magnite comes...

Hootsuite Acquires AI-powered Social Listening Powerhouse Talkwalker

The combined businesses will give businesses a social media performance engine to turn insights into action and impact—all fueled by AI. Social media manager Hootsuite is acquiring Luxembourg...

Spryker Teams Up with Stripe for Payment Services

The Stripe integration enables faster go-to-market in new regions, frees up developer resources for other business priorities, and simplifies internal financial processes. Spryker, the leading...

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