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The deal puts permissioned transaction data at the heart of ad activation — and an early retail campaign claims $3.1 million in attributable sales as proof of concept.

With its new Context Engine and open developer tools, the enterprise software giant is betting that unified AI infrastructure will outpace a market crowded with patchwork solutions.

Free certification program signals a turning point in how enterprise marketing teams are moving from AI experimentation to real-world, scalable adoption.

For the first time, Google's decade-long dominance of digital advertising faces a concrete challenge — and eMarketer says the numbers tell the story.

The business communications provider is rolling out transcription, sentiment analysis, and a 24/7 AI voice agent as part of its biggest platform update yet.

The tool, called AIR, lets Revolut's 13 million UK users manage spending, investments, and subscriptions through simple conversational prompts.

The tie-up marks the first time the UK's largest coalition loyalty scheme has added a ride-hailing platform to its rewards network.

The expansion builds on an existing European partnership, giving shoppers in Italy and Spain access to interest-free installment payments at checkout.

The independent New York coffee brand has built a city-wide following on community and craft — and is now scaling with technology to match.

The financial infrastructure startup says its new tool can catch transaction failures and routing inefficiencies that human teams routinely miss — and fix them without waiting to be asked.