Publicis Groupe is acquiring data collaboration platform LiveRamp for $2.2 billion, betting that proprietary data co-creation is the next frontier of AI-driven marketing.
As third-party cookies fade and privacy expectations rise, contextual advertising offers a durable alternative — reaching the right customer at the right moment without tracking them.
Typeform's new Growth Flow uses AI to transform every form submission into an automated customer workflow — from lead capture through conversion, in a single platform.
Nectar has partnered with Merlin Entertainments to let loyalty members spend — and double — their points at more than 20 UK attractions, including Alton Towers and LEGOLAND.
Awin Global slashed content localization from 4 weeks to under 12 days by unifying 6 fragmented teams into a single AI-powered workflow with Acclaro and Lokalise.
avatarin's AI-powered social robots now run on Avaya Infinity, creating a seamless customer experience across phone, chat, and physical spaces in real time.
A new 10Fold report finds 52% of B2B tech marketers now rank AI search as their most effective content channel — but most content isn't ready for it.
A new GrowthLoop survey finds 77% of marketers say winning experiments fail at scale, and just 23% can reliably link marketing actions to business outcomes.
Sendbird's Agent Steward introduces a single AI owner for complex customer issues, backed by self-correcting governance and proactive outbound voice capabilities.
