MartechView Editors

The company's biggest update of the year focuses on one question enterprises are increasingly asking: Can we actually trust what our AI is doing?

As traditional identifiers fragment across the open web, the partnership offers advertisers a privacy-safe path to household-level audience reach.

A new SMS integration with Salesforce automates feedback collection at the moment it's most likely to land.

Interest in Temu, Shein, and AliExpress is rising too — even as tariffs climb.

A new pricing model for two Breeze AI agents ties costs directly to results—a notable shift in how enterprise software charges for artificial intelligence.

Sprinklr and CreatorIQ have partnered to connect creator marketing data with enterprise social media systems, letting brands measure creator, paid, and organic performance in one place.

Salesforce unveiled new Slackbot features to make Slack the central interface for enterprise AI, including automated meeting notes, cross-app context, and reusable workflows.

Hightouch now lets media networks onboard audiences directly to The Trade Desk and Yahoo DSP, bypassing secondary marketplace fees and roughly halving total costs.

SAP has agreed to acquire Reltio, a cloud-native master data management platform, to help enterprises unify fragmented data and make it reliable enough for AI agents to act on.

Macy's 'Ask Macy's' chatbot, powered by Google Gemini, is driving shoppers to spend nearly five times more than those who don't use it — a rare early win for retail AI.