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Roblox Is Minting a New Class of Teen Millionaires

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Teen developers are earning millions on Roblox, reshaping the economics of gaming as simple user-made titles outperform blockbuster studio releases.
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Papa Johns Turns to Local Marketing to Revive Sales

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Papa Johns revives local marketing co-ops and launches new campaigns as the pizza chain seeks to reverse declining sales and regain momentum.
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Mega Raises $11.5M to Bring AI Marketing to SMBs

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Startup Mega raises $11.5M to expand an AI-driven marketing platform designed to replace agencies and automate growth for small and midsize businesses.
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Brinker Promotes Chili’s Marketing Chief to Group CMO

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Brinker International promotes Chili’s CMO George Felix to oversee marketing for both Chili’s and Maggiano’s as the company looks to revive the latter brand.
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Agencies Bet on AI as Analysts Warn of Limits

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Agencies are investing heavily in proprietary AI tools, but Gartner warns many may become obsolete as open-source platforms dominate enterprise AI.
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Vudoo, PubMatic Bring Shoppable Ads to Programmatic

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Vudoo partners with PubMatic to enable shoppable ads across premium programmatic inventory, linking engagement directly to purchases across screens.
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The Trade Desk Expands CTV Push with Ventura Ecosystem

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The Trade Desk launches Ventura Ecosystem to open connected TV advertising, aiming to boost transparency, programmatic demand and CPMs.
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Merrell Debuts Global Platform “It Starts Outside”

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Merrell launches its first global brand platform, aiming to expand beyond hiking boots into a broader outdoor lifestyle brand.
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Mercedes-Benz Taps Prime Video for NBA Campaign

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Mercedes-Benz partners with Amazon Ads to launch NBA-themed Prime Video campaign, blending sports storytelling with luxury branding.
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McDonald’s Celebrates First Jobs with New Campaign

MartechView Editors -
McDonald’s launches “First Job Confessional,” a campaign inviting Americans to share their first job stories and the skills that shaped their careers.
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