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Pepsi Revives the Challenge in Super Bowl Ad Showdown

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Pepsi brings back the Pepsi Challenge for Super Bowl LX, starring a polar bear and touting Pepsi Zero Sugar’s growth in a playful jab at Coke Zero.
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Loyalty Programs Now Claim Half of Marketing Budgets

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Antavo’s 2026 report finds marketers devote 51.5% of budgets to loyalty and CRM, with satisfaction and ROI reaching record highs.
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Crocs Debuts New Brand Platform for a Gen Z Era

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Crocs launches “Wonderfully Unordinary,” its first global brand platform in nearly a decade, aiming to highlight self-expression and real-world experiences.
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Consumers Growing More Comfortable With AI, Study Finds

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A new Optimove report shows rising consumer trust in AI-driven experiences, with most shoppers valuing speed and relevance when technology is used well.
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Artlist Unveils Ambitious AI Platform for Creators

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Creative tech company Artlist launches a new AI ecosystem—including Artlist Studio and AI Toolkit—aimed at streamlining professional video production.
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AI Search Turns Web Pages Into Living Assets

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AirOps launches Page360, a platform that unifies SEO, analytics, and AI visibility data to help teams keep content current and competitive in AI search.
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Newsletter Ads Surge as Brands Seek Measurable Results

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A new report from Paved finds newsletter advertising is accelerating in 2026, with higher revenue, wider reach, and growing advertiser confidence.
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Meta Ads Revenue Jumps 24% as AI Drives Growth

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Meta reports $58.1B in Q4 ad revenue, fueled by strong holiday demand and AI tools, as the company prepares for deeper transformation in 2026.
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Heinz Bets Big on KegChup for Super Bowl Snacking

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Heinz introduces KegChup, a 114-ounce ketchup keg, aiming to become a Super Bowl staple and drive fan engagement without an $8 million ad buy.
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Creator-Led Brand CYKLAR Makes Sephora Debut

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Fragrance and body-care brand CYKLAR, founded by Claudia Sulewski, launches on Sephora.com Feb. 21, with a nationwide store rollout beginning in March.
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