For the first time, social media commands the largest share of digital advertising — and Meta is on course to surpass Google in ad revenue before the year is out.
As Keurig Dr Pepper readies a corporate break-up, its mainstream coffee brand is betting a farm-raised goat named Bruce can make quality feel approachable.
With agencies racing to embed AI into their operations, Adobe is positioning itself as the infrastructure layer — and bringing most of the industry's major players along with it.
From Buy Now Pay Later for groceries to asking a date's net worth before the third date, a generation is rewriting the rules of personal finance in real time.
The partnership ends a three-decade void in the league's retail banking sponsorship — and puts a Heisman-winning quarterback at the center of its pitch to players.
As adtech fills up with one-off AI features, TripleLift is betting that connecting every part of the ad transaction beats optimizing any single piece of it.
The deodorant brand's latest Gen Z push asks young men to trade embarrassment for match tickets — and hopes the World Cup's social energy does the rest.
