MartechView Editors

Ford returns to Formula 1 with Red Bull Racing and launches a storytelling ad campaign on Apple TV linking racing innovation to consumer vehicles.

Teen developers are earning millions on Roblox, reshaping the economics of gaming as simple user-made titles outperform blockbuster studio releases.

Papa Johns revives local marketing co-ops and launches new campaigns as the pizza chain seeks to reverse declining sales and regain momentum.

Startup Mega raises $11.5M to expand an AI-driven marketing platform designed to replace agencies and automate growth for small and midsize businesses.

Brinker International promotes Chili’s CMO George Felix to oversee marketing for both Chili’s and Maggiano’s as the company looks to revive the latter brand.

Agencies are investing heavily in proprietary AI tools, but Gartner warns many may become obsolete as open-source platforms dominate enterprise AI.

Vudoo partners with PubMatic to enable shoppable ads across premium programmatic inventory, linking engagement directly to purchases across screens.

The Trade Desk launches Ventura Ecosystem to open connected TV advertising, aiming to boost transparency, programmatic demand and CPMs.

Merrell launches its first global brand platform, aiming to expand beyond hiking boots into a broader outdoor lifestyle brand.

Mercedes-Benz partners with Amazon Ads to launch NBA-themed Prime Video campaign, blending sports storytelling with luxury branding.