MartechView Editors

Around 92% of retailers indicate that loss prevention is an important driver of store technology investment decisions, Incisiv unveiled. The 2024 Connected Retail Experience Study,...

This innovative partnership aims to create an interactive shopping experience for the users that connects them closer to the sport they love. MeetKai, a metaverse...

We’re far from creating AI that can pass the Turing test. In fact, automated phone systems are still struggling to recognize simple words and...

This initiative signals a significant milestone for the company, given the highly competitive U.S. sector, and the need to rely on strong digital marketing...

This strategic partnership for Palantir’s software to be leveraged across the company is to help improve patient outcomes and increase efficiency. Palantir Technologies Inc., a...

The latest technology partnership is to help Asbury Automotive Group to deliver elevated guest-centric experiences powered by Tekion’s Automotive Retail Cloud (ARC). Tekion, a cloud-native...

The partnership will help brands to level up their attribution and understand where they have headroom to grow, in order to achieve the best...

The campaign will help Walmart+’s subscribers to make their life easier and more affordable all year long with Andy Cohen teaming up with a...

The move helps advertisers gain valuable media insights and prepare their businesses to properly optimize and measure campaigns amid third-party cookie deprecation. Yahoo announced first-to-market...

This strategic move marks yet another milestone in the company's expansion efforts, bringing its innovative approach to experiential marketing.  STAR, an experiential marketing and event...