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Optimizely Debuts New Report Revealing Increased Rates of Experimentation

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The results of the report underscore the value of a robust experimentation operation for any digital brand. The data shows initial ideas implemented by...
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DECATHLON Acquires Bergfreunde

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The partnership will benefit Bergfreunde's expert and passionate customers, its partners and its teams. DECATHLON announced the acquisition of Bergfreunde, an online specialist retailer for...
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Credera Announces Support for Amazon Personalize “Next Best Action”

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Amazon Personalize is a fully managed AWS service that uses data to generate recommendations for users and makes it easy for developers to build...
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Birdeye Unleashes Advanced Enterprise Reporting, Analytics Suite

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Birdeye's enhanced reporting capabilities leverage advanced analytics and artificial intelligence (AI) to empower enterprises to sift through vast datasets, providing them with not just...
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Magic Tavern, Aptoide Announce Strategic New Partnership

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This partnership will give Magic Tavern access to Aptoide's global user base of over 150 million monthly active users, taking advantage of Catappult's global...
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BigCommerce Merchants see sales spike on Thanksgiving & Black Friday

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BigCommerce stores experienced a double-digit 14% increase in gross merchandise value (GMV) on Thanksgiving Day 2023 compared to 2022 on a same-store basis BigCommerce, an...
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Corrina Greenberg Named Chief Revenue and Development Officer at the Ad Council

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Greenberg will manage the Ad Council's Board of Directors, comprised of a prestigious group of senior marketing, media and business executives who provide expertise,...
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Double Down Pictures to Launch New Branded Storytelling Division, Powered by Lineage

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The collaboration aims to create new opportunities for brand storytelling by leveraging Meldman's diverse background in film production, podcasts, comics, marketing, events, and gaming...
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ICP Announces Acquisition of UK-based Team 6ix

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The acquisition also reflects the continued desire for companies to stay on top of how new technologies and platforms can be smartly leveraged by...
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Pixalate Launches MFA Detection and Blocking Technology for Websites, Mobile Apps

MartechView Editors -
New feature delivers continuous monitoring and rating of 100+ million web domains, CTV and mobile apps assigning a high, medium, or low MFA risk...
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