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Monday, April 27, 2026
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Sprinklr’s Spring Release Puts AI Agents on Trial

MartechView Editors -
The company's biggest update of the year focuses on one question enterprises are increasingly asking: Can we actually trust what our AI is doing?
News

MINT Square Bets on Cookieless Targeting With Digiseg

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As traditional identifiers fragment across the open web, the partnership offers advertisers a privacy-safe path to household-level audience reach.
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SurveyMonkey Can Now Text Your Customers for You

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A new SMS integration with Salesforce automates feedback collection at the moment it's most likely to land.
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TikTok Shop Is America’s Fastest-Growing Storefront

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Interest in Temu, Shein, and AliExpress is rising too — even as tariffs climb.
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HubSpot Now Charges Only When Its AI Actually Works

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A new pricing model for two Breeze AI agents ties costs directly to results—a notable shift in how enterprise software charges for artificial intelligence.
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Sprinklr and CreatorIQ Unite Creator and Social Media Data

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Sprinklr and CreatorIQ have partnered to connect creator marketing data with enterprise social media systems, letting brands measure creator, paid, and organic performance in one place.
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Salesforce Pushes Slackbot to Be the Hub of Enterprise AI

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Salesforce unveiled new Slackbot features to make Slack the central interface for enterprise AI, including automated meeting notes, cross-app context, and reusable workflows.
News

Hightouch Cuts Out Middlemen With Direct DSP Integrations

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Hightouch now lets media networks onboard audiences directly to The Trade Desk and Yahoo DSP, bypassing secondary marketplace fees and roughly halving total costs.
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SAP Buys Reltio to Fix the Data Problem Undermining AI

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SAP has agreed to acquire Reltio, a cloud-native master data management platform, to help enterprises unify fragmented data and make it reliable enough for AI agents to act on.
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Macy’s AI Chatbot Is Making Shoppers Spend Five Times More

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Macy's 'Ask Macy's' chatbot, powered by Google Gemini, is driving shoppers to spend nearly five times more than those who don't use it — a rare early win for retail AI.
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