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Snickers Bets on Peanut Butter With Two-Front Push

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From mountain climbers paralyzed by hunger to a jewel-encrusted ice cream chain at the NFL Draft, Mars is asking a lot of one peanut butter bar.
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Green Mountain Coffee Gets a Goat and a New Direction

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As Keurig Dr Pepper readies a corporate break-up, its mainstream coffee brand is betting a farm-raised goat named Bruce can make quality feel approachable.
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E.l.f. Beauty Reshapes Its C-Suite With Three New Roles

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The cosmetics company that built its reputation on TikTok and mockumentaries is now restructuring the leadership behind its marketing engine.
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Adobe Launches Agentic Platform Targeting Agency Workflows

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With agencies racing to embed AI into their operations, Adobe is positioning itself as the infrastructure layer — and bringing most of the industry's major players along with it.
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Young Americans Are Surviving, Not Saving. Here’s How.

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From Buy Now Pay Later for groceries to asking a date's net worth before the third date, a generation is rewriting the rules of personal finance in real time.
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Viant to Acquire TVision in $40M Attention Data Deal

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The deal gives advertisers something the industry has long lacked — an independent, unified measure of who is actually watching, and for how long.
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U.S. Bank Signs NFL Deal After 30-Year Rights Gap

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The partnership ends a three-decade void in the league's retail banking sponsorship — and puts a Heisman-winning quarterback at the center of its pitch to players.
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TripleLift Launches AI Layer to Unify Ad Buying

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As adtech fills up with one-off AI features, TripleLift is betting that connecting every part of the ad transaction beats optimizing any single piece of it.
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Axe Bets on World Cup With Tickets-for-Confidence Stunt

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The deodorant brand's latest Gen Z push asks young men to trade embarrassment for match tickets — and hopes the World Cup's social energy does the rest.
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Patagonia Names Amanda Calder-McLaren as EMEA Marketing Chief

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Amanda Calder-McLaren brings nearly two decades of outdoor and apparel industry experience to a newly created role that unites brand storytelling with environmental and social impact work.
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