MartechView Editors

Oracle's decision to shut down its advertising business has created opportunities and challenges for adtech companies and their customers. 

Lyft Media partners with Foursquare, NCS, Kochava, and LiveRamp to offer advertisers enhanced measurement and targeting options.

Adobe predicts a record holiday season with higher spending and a shift to mobile shopping. Trends, spending patterns, and inflation's impact on purchases.

The 2025 Consumer Trends Report shows declining loyalty, rising privacy concerns, and a shift to trust over convenience; businesses must adapt to stay competitive.

Betterment has launched a brand awareness campaign featuring professional athletes to target millennial investors and increase visibility.

Twilio integrates OpenAI's real-time API, enabling businesses to create natural AI voice interactions, enhancing customer experiences, and boosting efficiency.

QProbe, Toluna's AI-powered feature, enhances open-ended survey responses, delivering deeper insights and improving the value of research data.

TapClicks launches TapInsights2, a powerful AI-driven toolset for marketers to gain insights, optimize campaigns, and enhance channel performance.

Sprinklr ranks high in ISG's Contact Center Buyers Guide for its strong capabilities, CX, and adaptability, solidifying its leadership in Unified-CXM.

Optimizely expands its digital experience capabilities by acquiring NetSpring and launching Optimizely Personalization.