MartechView Editors

Aprecomm and Synnefo team up to deliver a unified platform for ISPs, merging CX tools with billing and network management for better satisfaction, efficiency.

Amplitude's new Web Experimentation tool streamlines A/B testing, enabling product managers and marketers to run experiments for better conversions.

Why CTR matters in digital marketing, how it impacts ad performance, and strategies to boost it for better targeting, higher ad rank, and campaign success.

ServiceNow and Zoom announce integration of their GenAI technologies to streamline workflows, automate tasks, and enhance productivity across the enterprise.

Report: 45% of consumers want car rentals as loyalty rewards, offering programs a chance to boost revenue and engagement with earn-and-redeem rental options.

Amplitude's new Web Experimentation tool empowers teams to conduct A/B tests and personalize web experiences without extensive engineering resources. 

Airtel Business, Vonage launched Airtel IQ Business Connect, a unified communications app for Indian enterprises that simplifies customer engagement.

Survey: US consumers prioritize data privacy, favor companies with strong data practices, and seek transparency in AI development.

Delta Air Lines has adopted Stravito's AI platform to democratize insights, enhance decision-making, and improve CX through better knowledge management.

Pinterest introduces new AI and automation tools to enhance ad performance, targeting, and budgeting.