European Retailer Cuts Checkout Drop-off by 48% with Live Exit Intent Prediction

European Retailer Cuts Checkout Drop-off by 48% with Live Exit Intent Prediction

World Wide Lighting, a European online lighting retailer, reduced checkout abandonment by 48% using real-time exit intent prediction powered by Celebrus and OnMarc. This allowed them to deliver personalized messages to potential abandoners, significantly boosting conversions.

Faced with the challenge of visitors visiting their website without making a purchase, World Wide Lighting, a leading European online retailer specializing in lighting products, looked for ways to lift its conversion rates. The brand identified potential abandoners and delivered tailored, personalized messaging using machine learning algorithms from Celebrus and OnMarc’s MarcSense Retain.

With this innovative real-time approach to predicting exit intent, World Wide Lighting experienced a 48% reduction in checkout drop-off.  Incorporating live-time data from Celebrus allowed the models to detect exit intent early, at least ten times faster than the actual exit. It gave the team sufficient time to engage and retain customers before they abandon.

“Since 2022, World Wide Lighting has used Celebrus data to power MarcSense Retain and gain valuable insight into customer behavior. We are thrilled with the results seen so far and look forward to continuing to help maximize the efficiency of customer marketing efforts by leveraging live-time, comprehensive data,” said Bill Bruno, CEO of Celebrus.

“With the challenge of the exiting visitor in our minds, we set out to unlock the potential of user’s movement data as well,” said Kevin van Kalkeren, Manager of Product Management & Data Science at OnMarc.

“OnMarc and Celebrus help us by revealing the true needs of our customers in a unique way. This allows us to communicate much more proactively and become more relevant and proactive. This cooperation is therefore very valuable, both operationally and strategically,” said Martijn Brouns, Marketing Manager at World Wide Lighting.