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Adtech

Why Does Click-through Rate Matter?

MartechView Editors -
Why CTR matters in digital marketing, how it impacts ad performance, and strategies to boost it for better targeting, higher ad rank, and campaign success.
People

Future of Growth Marketing: Insights from Franciska Dethlefsen

Khushbu Raval -
Franciska Dethlefsen, Senior Director of Growth Marketing at Amplitude, shares her expertise on user acquisition, PLG, and building successful growth teams.
CX

CASE STUDY: Delta Air Lines Soars with Stravito Insights Platform

MartechView Editors -
Delta Air Lines has adopted Stravito's AI platform to democratize insights, enhance decision-making, and improve CX through better knowledge management.
Loyalty

Personalized Travel Rewards: The Key to Customer Loyalty

Jeff Zotara -
The impact of personalized travel rewards on customer loyalty, emphasizing AI's role in creating tailored experiences and enhancing lifetime value.
Email Marketing

Inbox or Spam? How New Rules Impact Email Deliverability

MartechView Editors -
New email authentication and unsubscribe requirements are making inboxes tougher to reach. Ensure your emails land in the inboxes and avoid the spam folder.
Adtech

Google’s Cookie Shift: Tackling Uncertainty in Digital Ads

MartechView Editors -
Google's delay in deprecating third-party cookies confuses the digital ad industry, raising concerns about measurement, addressability, and consumer trust.
Featured Posts

E-commerce Growth Fuels Cyber Threats: Are Retailers Ready?

MartechView Editors -
As e-commerce expands, so do cyber threats. Retailers must prioritize security investments to protect customer data, comply with regulations, and build trust.
Martech

Spark Your B2B Campaign: 6 Ideation Techniques

MartechView Editors -
Discover proven strategies to spark creativity, reduce risk, and craft impactful B2B campaigns that resonate with your target audience.
Martech

Brand Building is the New B2B Marketing Mantra

MartechView Editors -
A study shows brand awareness tops lead generation for B2B marketers, but many fall short in meeting buyer expectations for identity and customer experience.
Attribution

Marketing Metrics: More Than Just Vanity Metrics

MartechView Editors -
Struggling to show B2B marketing ROI? Learn how multi-touch attribution, conversion APIs, and marketing mix modeling can measure performance and prove value.
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