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Customer Data Platform (CDP)

Are You Getting the Most Out of Your Customer Data?

MartechView Editors -
Struggling to turn customer data into profits? Let's explore a 7-stage Customer Data Platform (CDP) maturity model to assess your data utilization and unlock...
Campaign Orchestration

StreetEasy Illustrates House-Hunting Odyssey as Renaissance Art

MartechView Editors -
StreetEasy's new campaign uses Renaissance frescoes to depict the epic journey of buying a home in New York City. This eye-catching campaign leverages "if you know, you know" NYC references to resonate with residents and showcase StreetEasy's resources for home buyers.
Featured Posts

AdTheorent, Miles Partnership Boost VISIT FLORIDA ROI with Predictive Ads

MartechView Editors -
Cross-Device Campaign Drove 363% Sales Lift and $67M in Incremental Sales Resulting in a 513X ROAS. AdTheorent Holding Company, Inc., a machine learning pioneer using privacy-forward...
Personalization and Privacy

How Predictive AI is Transforming the Retail Industry

Jean-Matthieu Schertzer -
Retailers are on the cusp of achieving true one-to-one personalization with predictive AI. This article explores how AI can deliver relevant content, boost customer...
Customer Data Platform (CDP)

How Customer Data Management Empowers Your Business

MartechView Editors -
Leverage customer data to personalize experiences and boost sales! This article explores customer data management (CDM) best practices, covering data collection, security, compliance, and...
Personalization and Privacy

All You Need To Know: Google’s Privacy Sandbox

MartechView Editors -
Learn about what's happening to third-party cookie tracking on Chrome (and identifiers on Android) and about alternative routes to personalization. Google’s Privacy Sandbox is a...
Martech

AI Will Breathe New Life Into Market Research

Jill Larson -
AI innovation can revolutionize decision-making processes and enhance ROI, enabling brands to strategically leverage new AI tools in market research. AI is revolutionizing the field...
People

“Automation Is Not the Goal, It Is Just a Tool,” Says Olga Guseva

Khushbu Raval -
What is the key to redesigning customer experiences in a changing world? Author and CX expert Olga Guseva shares insights on how to speak...
Contact Center

Demystifying Contact Center Metrics: A Guide to Boosting Customer Satisfaction

MartechView Editors -
Confused by contact center metrics? This comprehensive guide explains key metrics, industry standards, and how to leverage data for better customer experiences.
Campaign Orchestration

Inside Levi’s First Campaign from New Creative Agency

MartechView Editors -
Levi's ditches tired trends and launches "The Floor Is Yours" campaign, celebrating action and progress. The campaign uses dance as a metaphor for moving forward and asks consumers to join the movement through social media.
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