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In Conversation with Inclusive Marketing Strategist Michelle Ngome

Chandni U -
Consumers want brands to do more than just show what society is like right now. They want companies to help move society forward.  For example,...
Martech

The Great Retail Tech Land Grab

Khushbu Raval -
How brick-and-mortar stores use acquisitions to stay ahead in the digital age. In the not-so-distant future, the retail landscape has undergone a significant shift. Amazon's...
Adtech

Optimizing Taxi App Success Through Programmatic Advertising

Kateryna Novatska -
Leading transportation platforms such as Uber, Lyft, and Beat leverage geotargeting, geofencing, and other cutting-edge technologies strategically to boost revenue and enhance brand visibility. Would...
Customer Data Platform (CDP)

Top 8 CDP Innovations in 2023 That Grabbed Attention

Vanshika Rastogi -
Customer Data Platform (CDP) market is forecasted to reach USD 19.7 Billion by 2027, encouraging technology partners to innovate their CDP tools. We’ve gathered...
Adtech

Will AI-Powered Marketing Efforts Fuel the B2B Revenue Stream?

MartechView Editors -
“Artificial Intelligence has been a great enabler for sales and marketing teams. We’re in an age where immense amounts of data is at our...
Adtech

Why Advertisers Can’t Reach Audiences Through Major Media Channels

Aarti Suri -
Today, with various adtech intermediaries involved within the programmatic supply chain, its efficiencies have been gravely reduced. Does an alternative solution exist? Google’s complete annihilation...
Campaign Orchestration

5 Innovative Holiday Marketing Campaigns of 2023

Vanshika Rastogi -
Around 30% of consumers will shop for gifts this holiday season year-round by 2026, encouraging brands to plan innovative holiday marketing campaigns. As an outcome, they extract valuable insights from customer data to shape their marketing objectives.
Featured Posts

Taming Martech in 2023: Insights from Brinker and Riemersma

Chandni U -
In the new Martech for 2024 report, Scott Brinker, Editor of the chiefmartec blog and Frans Riemersma, Founder of MartechTribe, explore various themes, such...
Featured Posts

Exploring the Impact of Mental Health and Employee Experience on Customer Experience

Dennis Wakabayashi -
Employee mental health and well-being transcend internal concerns; they are strategic imperatives with direct repercussions on customer satisfaction, brand reputation, and, notably, revenue. In an...
Martech

Does the EU AI Act Pose a Threat to the Tech and Business Landscapes?

Vanshika Rastogi -
The EU AI Act is poised to impact the utilization of specific AI tools by enterprise businesses, particularly those employed in decision-making processes. 62% of...
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