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People

Bridge, Don’t Divide: Navigating Generational Customer Differences

Khushbu Raval -
Discover how to navigate generational differences, balancing automation with human connection for 21st-century customer experiences. Joseph Michelli, the CEO of The Michelli Experience, is a...
People

Service in US Call Centers Need a ‘Ring’ of Greater Improvement

Chandni U -
Pablo Paz Hernández, Founder & CEO of Interactive Contact Center and Co-Founder & CEO of Hubely, gives us an overview of the state of US contact centers.
CX Metrics

All You Need To Know: Customer Effort Score (CES)

Khushbu Raval -
There are various ways to understand how customers feel about your business, most of them coming down to delivering a simple survey.
Customer Data Platform (CDP)

CDP vs. MDM: Optimal Data Solutions for CX and ROI

Vishal Sukheja -
Explore the role of CDPs in establishing a unified database, aggregating customer interactions, and streamlining data for improved customer experience and increased return on...
People

In Conversation with Inclusive Marketing Strategist Michelle Ngome

Chandni U -
Consumers want brands to do more than just show what society is like right now. They want companies to help move society forward.  For example,...
Martech

The Great Retail Tech Land Grab

Khushbu Raval -
How brick-and-mortar stores use acquisitions to stay ahead in the digital age. In the not-so-distant future, the retail landscape has undergone a significant shift. Amazon's...
Adtech

Optimizing Taxi App Success Through Programmatic Advertising

Kateryna Novatska -
Leading transportation platforms such as Uber, Lyft, and Beat leverage geotargeting, geofencing, and other cutting-edge technologies strategically to boost revenue and enhance brand visibility. Would...
Customer Data Platform (CDP)

Top 8 CDP Innovations in 2023 That Grabbed Attention

Vanshika Rastogi -
Customer Data Platform (CDP) market is forecasted to reach USD 19.7 Billion by 2027, encouraging technology partners to innovate their CDP tools. We’ve gathered...
Adtech

Will AI-Powered Marketing Efforts Fuel the B2B Revenue Stream?

MartechView Editors -
“Artificial Intelligence has been a great enabler for sales and marketing teams. We’re in an age where immense amounts of data is at our...
Adtech

Why Advertisers Can’t Reach Audiences Through Major Media Channels

Aarti Suri -
Today, with various adtech intermediaries involved within the programmatic supply chain, its efficiencies have been gravely reduced. Does an alternative solution exist? Google’s complete annihilation...
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