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Around 30% of consumers will shop for gifts this holiday season year-round by 2026, encouraging brands to plan innovative holiday marketing campaigns. As an outcome, they extract valuable insights from customer data to shape their marketing objectives.

In the new Martech for 2024 report, Scott Brinker, Editor of the chiefmartec blog and Frans Riemersma, Founder of MartechTribe, explore various themes, such...

Employee mental health and well-being transcend internal concerns; they are strategic imperatives with direct repercussions on customer satisfaction, brand reputation, and, notably, revenue. In an...

The EU AI Act is poised to impact the utilization of specific AI tools by enterprise businesses, particularly those employed in decision-making processes. 62% of...

What is the significance of attention metrics in digital advertising? Benjamin Arnold, Adludio's North American president, emphasizes real engagement measurement. Explore challenges, IAB Attention Council Task Force initiatives, and the call for a standardized attention metric. Optimize your strategy for 2024 success.

Explore the expertise of the top 15 contact center leaders in the US, as they navigate the dynamic landscape, blending technology and strategic consulting...

Grocery stores are having a moment. Leading brands are focusing on blending virtual experiences through contactless payments, smart shopping carts that make recommendations, and...

It’s a no-brainer that marketers need to focus on products and promos that personalize for better loyalty. So, why are some digital marketing leaders still struggling?

Forrester's recent report insights reveal the pivotal role of Gen AI, from reshaping interactions to offering a roadmap for sustained competitive advantage. Growth strategies that...

A definitive look at leading U.S. customer data platforms shaping personalization, privacy, and growth in a data-driven economy.