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Martech

Brands Must Build Long-Term Relationships with Influencers

MartechView Editors -
Traackr, the performance-driven influencer marketing platform, released its annual Influencer Marketing Impact Report, which surveyed 1,000 US consumers to reveal the impact of influencers,...
People

California’s Top 20 CX Leaders: Driving Experiences in Leading Brands

Chandni U -
In California, a state known for its innovation, diversity, and unparalleled business landscape, the significance of effective CX leadership cannot be overstated.
Martech

Demystifying CDP: Finding Value Amid the Hype

David Raab -
CDPs revolutionize marketing by unifying customer data, enabling real-time insights, and empowering tailored customer journeys. David Raab, Founder of CDP Institute, clears the air...
Conversational AI

Generative AI Differentiates High-performing Revenue Organizations

MartechView Editors -
The 2023 State of Revenue Enablement study shows that the use of Generative AI is being prioritized by high-performing revenue organizations to automate manual...
Personalization and Privacy

Are Personalization Strategies Holding You Back?

Yolande DMello -
In conversation with Sarah Cascone, Bluecore's Vice President of Marketing, we explore ways to address common challenges marketers encounter while implementing personalization strategies.
Attribution

How Well Do You Understand Digital Analytics?

Adam Greco -
Legacy digital marketing analytics products often stop at the initial conversion event but fail to account for customer behavior over the subsequent months and...
People

SuperPhone’s CEO Ryan Leslie on Winning Gen Z Customers

Yolande DMello -
According to Ryan Leslie, when attempting to capture Gen Z's attention, brands often err by attempting to appear "cool" without genuine authenticity. Gen Z,...
Customer Service

What’s Your Chatbot’s Intent?

Victor Dey -
Chatbots lacking an intent-based structure often produce imprecise or unrelated responses, potentially overlooking the context and theme of the issue. Customer feedback and service can...
Customer Service

The Golden Ticket of Customer Service, Please

Kumar Gandharv -
Beyond serving as a means for customer support representatives to log calls, ticketing systems expedite call handling, reducing wait times for routing tickets to...
Conversational AI

Designing Conversations For AI-enabled CX

Maeve Condell -
Using human-centered design to create automated interactions and conversations ensures customers’ needs aren’t sidelined by efficiency & cost-cutting concerns.
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