As the streaming landscape grows more fragmented, a Latino-owned media company makes a push for measurement credibility with advertisers.
Fuse Media, a Latino-owned media company, has named iSpot as its official measurement provider for connected TV and free ad-supported streaming television inventory, the companies announced. The partnership is designed to give advertisers verifiable proof that campaigns running across Fuse Media’s portfolio are reaching audiences and driving real-world results.
The deal enables Fuse Media to link ad exposure directly to consumer actions — including website visits, app installs, foot traffic and in-store purchases — across channels, including Billboard Español TV, LOL! Network, Fluffy TV, El Rey Rebel and Complex TV. The company reports 84 million monthly unique viewers across CTV, linear and FAST environments, with its programming reaching more than 85 percent of multicultural households in the United States.
Through iSpot’s Unified Measurement and Outcomes at Scale tools, Fuse Media will now be able to offer advertisers deduplicated cross-platform audience data in a single view, incremental reach metrics beyond linear television, closed-loop attribution and real-time in-flight optimization.
“Helping brands not only reach these audiences — who are often tech-savvy, early adopters — but convert ad messages into consumer action is a critical opportunity,” said Yasmin Mitchell, Fuse Media’s head of business intelligence and insights.
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Stuart Schwartzapfel, executive vice president of media partnerships at iSpot, called the current video landscape “the most complex and splintered in media history” and said the partnership would allow Fuse Media to demonstrate how effectively its inventory reaches and converts multicultural audiences.