The expansion brings shoppable, contextually relevant advertising to LG’s streaming inventory in four new markets, following the companies’ U.S. rollout.
KERV.ai, a video analysis, performance and monetization company, on Aug. 25 announced the global expansion of its partnership with LG Ad Solutions, extending KERV.ai’s interactive and commerce-enabled Connected TV advertising technology across LG’s streaming inventory in Canada, Europe, Australia and New Zealand.
The expansion builds on the companies’ earlier collaboration in the U.S. Advertisers in the new markets will be able to run more consistent, contextually relevant campaigns across LG Ad Solutions’ streaming inventory, the companies said.
KERV.ai said the expansion also advances its broader interoperable ecosystem, connecting premium supply, AI-powered contextual intelligence, dynamic creative and commerce experiences across publishers and platforms.
“The future of premium video lies in an ecosystem where content, creativity and commerce work seamlessly together,” said Brad Quinn, senior vice president of strategy and growth at KERV.ai. “Our expanded partnership with LG Ad Solutions is an important step toward that vision, extending interactive and commerce-enabled advertising across premium streaming markets globally.”
The companies point to shifting viewer behavior as the rationale for the expansion. According to KERV.ai research conducted with Growthing and Dynata, 43% of viewers said they would shop for products featured in content if those products were directly related to what they were watching, and 48% said they would take action when advertising was relevant to the content on screen.
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“LG Ad Solutions operates with a global perspective, and extending our capabilities across international markets is central to how we continue evolving our business,” said Esther Maguire, head of product marketing and strategy at LG Ad Solutions. “Together with KERV.ai, we are bringing innovative, premium CTV experiences to more brands and viewers around the world, while creating solutions that reflect the needs and opportunities of each market.”
Neither company disclosed financial terms, launch dates or inventory volumes for the international rollout.
