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Friday, April 10, 2026
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CATEGORY

Campaign Orchestration

Campaign Orchestration

Festive Feasts & Neon Gifts: Europe’s 2025 Holiday Hit Parade

Khushbu Raval -
Explore the top 2025 holiday shopping campaigns in Europe—Sainsbury’s, McDonald’s, John Lewis, Coca-Cola, and LEGO showcase creative festive brilliance.
Campaign Orchestration

Inside 2025’s Holiday Marketing Playbook: What We Know So Far

Khushbu Raval -
From Macy’s to Urban Outfitters, see how brands blend emotion, humor, and speed to drive holiday sales in a leaner 2025 market.
Campaign Orchestration

Winning the Holiday Shopping Season in Europe with Google, YouTube, and AI

Khushbu Raval -
Win Europe’s holiday shoppers with Google, YouTube and AI. Drive discovery, build trust, and boost conversions across diverse markets.
Campaign Orchestration

Winning the Holiday Shopping Season in the US with Google, YouTube, and AI

Khushbu Raval -
Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.
Martech

Why Enrollment Systems Fail Without an Operational Blueprint

Marcelo Parravicini -
Colleges struggle with enrollment due to siloed systems and lack of integration. Success needs a clear operational plan that unifies teams, data, and processes.
CX

The Attention Equation: Shifting Focus from Quantity to Quality

Khushbu Raval -
McKinsey’s “Attention Equation” urges media leaders to shift focus from quantity to quality of attention—unlocking deeper engagement and smarter monetization.
Campaign Orchestration

The New Rules of Crisis Communication: Lessons from Global Tech Brands

Edward Barnfield -
Discover why traditional crisis PR fails in today's rapid-fire world. Learn how tech companies master real-time responses, prepare for the unpredictable, and leverage AI to stay ahead.
Campaign Orchestration

What Do AI-Driven News Feeds Mean for PR?

Natalie Severt -
AI reshapes news delivery. Learn how PR pros can optimize content for algorithms, not just editors, to ensure visibility in a personalized media landscape.
Campaign Orchestration

Cracking the PR Code: Why Your Best Stories Are Hiding in Your Data

Rebecca Peel -
Learn how to identify trends, craft compelling narratives, and secure valuable backlinks by leveraging your unique data insights.
Campaign Orchestration

Yule Love These Campaigns: What We Learned this Holiday Season

Yolande DMello -
It’s the season to celebrate innovative brand teams. Martechview looks at what marketers can learn from this year’s brand-led holiday marketing campaigns.
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