What Do AI-Driven News Feeds Mean for PR?
AI reshapes news delivery. Learn how PR pros can optimize content for algorithms, not just editors, to ensure visibility in a personalized media landscape.
Cracking the PR Code: Why Your Best Stories Are Hiding in...
Learn how to identify trends, craft compelling narratives, and secure valuable backlinks by leveraging your unique data insights.
Yule Love These Campaigns: What We Learned this Holiday Season
It’s the season to celebrate innovative brand teams. Martechview looks at what marketers can learn from this year’s brand-led holiday marketing campaigns.
Hellmann’s Turns NFL Star’s Mayo Love into Fragrance
Tennessee QB Will Levis stars in Hellmann's mayo-scented fragrance ad, a hilarious parody of high-end perfumes.
Bustelo Brews Up Iced Coffee with “Esta Aqui” Remix
Café Bustelo's "Esta Aqui" campaign gets a cool makeover for its new iced coffee line. See how they keep the Latin vibes frosty.
StreetEasy Illustrates House-Hunting Odyssey as Renaissance Art
StreetEasy's new campaign uses Renaissance frescoes to depict the epic journey of buying a home in New York City. This eye-catching campaign leverages "if you know, you know" NYC references to resonate with residents and showcase StreetEasy's resources for home buyers.
Inside Levi’s First Campaign from New Creative Agency
Levi's ditches tired trends and launches "The Floor Is Yours" campaign, celebrating action and progress. The campaign uses dance as a metaphor for moving forward and asks consumers to join the movement through social media.
Unveiling Tomorrow’s PR Scene: 2024’s Defining Trends
How purposeful communication, crisis preparedness, and hyper-personalization are shaping the future of Public Relations. This guide is your roadmap to success in a rapidly changing world.
5 Innovative Holiday Marketing Campaigns of 2023
Around 30% of consumers will shop for gifts this holiday season year-round by 2026, encouraging brands to plan innovative holiday marketing campaigns. As an outcome, they extract valuable insights from customer data to shape their marketing objectives.
