Campaign Orchestration

It’s the season to celebrate innovative brand teams. Martechview looks at what marketers can learn from this year’s brand-led holiday marketing campaigns.

Tennessee QB Will Levis stars in Hellmann's mayo-scented fragrance ad, a hilarious parody of high-end perfumes. 

Café Bustelo's "Esta Aqui" campaign gets a cool makeover for its new iced coffee line. See how they keep the Latin vibes frosty.

StreetEasy's new campaign uses Renaissance frescoes to depict the epic journey of buying a home in New York City. This eye-catching campaign leverages "if you know, you know" NYC references to resonate with residents and showcase StreetEasy's resources for home buyers.

Levi's ditches tired trends and launches "The Floor Is Yours" campaign, celebrating action and progress. The campaign uses dance as a metaphor for moving forward and asks consumers to join the movement through social media.

How purposeful communication, crisis preparedness, and hyper-personalization are shaping the future of Public Relations. This guide is your roadmap to success in a rapidly changing world.

Around 30% of consumers will shop for gifts this holiday season year-round by 2026, encouraging brands to plan innovative holiday marketing campaigns. As an outcome, they extract valuable insights from customer data to shape their marketing objectives.