Miva launches Vexture, a new AI-powered search tool that understands customer intent. The platform aims to eliminate dead-end searches and boost conversions.
Miva announced the launch of Vexture℠, a next-generation product discovery tool designed to help online retailers deliver faster, more relevant search results that understand real customer intent. The first in a series of innovative tools to help merchants stay competitive, Vexture leverages AI-driven natural language processing and real store data to go beyond traditional keyword matching and understand what shoppers mean, not just what they type.
Intelligent Product Discovery for Modern Ecommerce
Vexture is built to address a persistent challenge in online retail: helping customers find the right product quickly, even when queries are misspelled, vague, or unusually long. Unlike rule-based search engines, Vexture combines local private AI embeddings from the merchant’s product catalog and other data, enabling it to interpret shopper language naturally and dynamically.
“E-commerce search breaks down when it forces customers to think like machines,” said Rick Wilson, Chief Executive Officer, at Miva. “With Vexture, we’ve built a system that understands intent from your customers and gets them to the right product faster. The result is no dead ends and higher conversions without the headache of ongoing manual tuning.”
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Key Benefits of Vexture
- AI That Understands Intent: Understands natural language, typos, and long-tail queries—no manual synonyms needed.
- More Intelligent Product Discovery: Whether someone’s using a vague query or a specific part number, Vexture perfectly handles these scenarios
- Built on Miva’s No-Code Platform, PageBuilder: Craft beautiful custom results without having to talk to a web developer
- Your Data – Private, Fast, Secure: Eliminates third-party services that can slow or take your store down, costing you money
- Smart Tuning: Features intuitive threshold-based tuning (Specific / Broad / Sparse), eliminating the need for complex ranking rules or manual weighting.
- Boosts Conversions: Eliminates zero-result searches and surfaces the most relevant products, helping customers find what they’re looking for.
- Fast Setup, Instant Impact: Pre-integrated with Miva stores, Vexture validates performance against real search data, allowing for instant preview and real-time tuning before going live.
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AI That Works Like a Merchandiser
At the core of Vexture is an AI engine that classifies queries into three categories: Specific, Broad, and Sparse. Each class triggers tailored response logic to maximize relevance and reduce friction. Retailers can view real-time search results, preview AI-driven classifications, and adjust tuning thresholds without writing ranking rules or managing weight tables.
