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AdTheorent, Miles Partnership Boost VISIT FLORIDA ROI with Predictive Ads

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Cross-Device Campaign Drove 363% Sales Lift and $67M in Incremental Sales Resulting in a 513X ROAS. AdTheorent Holding Company, Inc., a machine learning pioneer using privacy-forward...
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Ansira Unveils Salesforce-Bloomreach Integration

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Ansira is the only systems integrator that can offer this capability. Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company with proprietary...
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nShift: Retail Risks Multiply with Disjointed Processes

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With deliveries the "new battleground" for retail, the new nShift report calls for investment in future-ready delivery management. According to a new report, a disjointed...
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Marketers Utilize Technology to Integrate Print and Digital Strategies

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The report reveals that 32% of marketers use AI, and 31% plan to use the technology to support print marketing. A study released by R.R....
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Tatari Fuels New TV Ad Agencies

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More than 30 agencies are now licensing the Tatari technology to add TV buying capabilities to their existing offerings. Tatari, a leading platform for buying...
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Akool Unveils GenAI Avatars: Redefining Self-Expression

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Akool leverages AI to create personalized digital experiences. Their platform allows users to create custom avatars, translate videos, and clone voices to enhance communication...
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Power Digital Launches Creative Affinity

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The Company’s Latest Investment In nova Platform Is A Proprietary Algorithm For Creative Ad Matching, Plus Enhanced Lifetime Value Prediction And Optimization. Power Digital, a...
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Workato Teams with AWS to Boost Customer Success

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Workato and AWS join forces to empower businesses with AI-powered automation. This collaboration offers a low-code/no-code platform for seamless integration, faster cloud migration, and...
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Salesforce in Advanced Talks to Buy Informatica

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If completed, Salesforce's deal for the data-management software firm would be among its largest. Salesforce is in advanced talks to acquire business software maker...
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Cloud Next ’24: Google Cloud, Mercedes-Benz Deepen AI Partnership

MartechView Editors -
Google Cloud AI technologies to propel customer-facing use cases across E-commerce, customer service, and marketing. Cloud Next '24, LAS VEGAS — Google Cloud announced an expansion...
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