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Cloud Next ’24: Google Gemini Chatbots for Customer Service Are Coming Soon

MartechView Editors -
Best Buy, IHG Hotels, and other companies are making their Gemini-powered chatbots. More and more companies are deploying AI-powered chatbots to deal with basic customer...
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LinkedIn Introduces CTV Ads for B2B Campaigns

MartechView Editors -
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. Today, B2B social media hub LinkedIn introduced LinkedIn...
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Reminder – Google Is Turning Off All Universal Analytics Services and APIs

MartechView Editors -
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential...
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MessageGears to Integrate with the Snowflake Data Cloud

MartechView Editors -
The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data. Enterprise customer engagement platform MessageGears has expanded its partnership with...
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Orbee Integrates Car Wars Voice Data for Shopper Profiles

MartechView Editors -
Orbee, a customer experience platform for car dealerships, integrates with Car Wars, a phone system provider. This integration allows dealerships to understand customer journeys...
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Privacy Tools Fall Short: Here’s What the Numbers Say

MartechView Editors -
A recent Lokker report states that an increasingly complex privacy landscape presents several challenges. Digital privacy efforts fail to protect consumers and marketers fully, especially...
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Captify, Magnite Deal Brings CTV Search to Planning

MartechView Editors -
Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests, and moments. The news from Captify and Magnite comes...
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Hootsuite Acquires AI-powered Social Listening Powerhouse Talkwalker

MartechView Editors -
The combined businesses will give businesses a social media performance engine to turn insights into action and impact—all fueled by AI. Social media manager Hootsuite is acquiring Luxembourg...
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Spryker Teams Up with Stripe for Payment Services

MartechView Editors -
The Stripe integration enables faster go-to-market in new regions, frees up developer resources for other business priorities, and simplifies internal financial processes. Spryker, the leading...
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Frito-Lay and Hasbro Revive Classic Games

MartechView Editors -
A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4. Frito-Lay is leaning into...
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