News

Hold the iron! Google will test ads within AI search summaries. This raises concerns about cluttering results and user experience. Google only just rolled out AI...

Walmart's new private label brand, bettergoods, offers low-cost trendy groceries that appeal to budget-conscious and higher-income shoppers. Walmart’s new grocery private brand, Bettergoods, leverages the retailer’s...

Google unveils AI-powered ad experiences at Marketing Live: interactive search ads, brand profiles, and creative tools using generative AI. Google introduced new creative tools and...

Real Simple partners with Pinterest for a shoppable magazine experience! Scan QR codes to discover and buy products directly from the magazine. Pinterest is continuing...

Target's new campaign celebrates the joy of shopping with a nod to user-generated content and nostalgia. Target’s creative agency, Mythology, and Ibra Ake from London-based...

Customer and employee service avatars demoed for ServiceNow Now Assist, powered by NVIDIA speech, LLM, and animation generative AI technology, highlight the potential for...

New ServiceNow Now Assist and Microsoft Copilot integration bring the power of two generative AI assistants into one seamless enterprise experience. ServiceNow and Microsoft Corp. have...

On earnings calls, the QSR giants explained how they advertise value to price-conscious consumers and invest in their companies. Since last summer, a McDonald’s at...

Despite the threat of a ban, the app is moving ahead with a NewFronts showcase focused on contextual advertising. TikTok’s NewFronts pitch this year focuses...

According to a recent PMG report, consumer expectations are evolving as many seek opportunities to make up for time lost during the pandemic. While the...