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Anthropic Targets OpenAI in Rare Super Bowl Ad Fight

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Anthropic airs Super Bowl ad criticizing OpenAI’s plan to add ChatGPT ads, escalating rivalry between AI giants as both battle for users and investor
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Inside Super Bowl LX: How Top Brands Played to Win

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From gaming integrations to post-game activations, marketers at Super Bowl LX reveal how cultural insight and strategy now matter more than the 30-second spot.
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Gen Digital, Equifax Deepen Consumer Data Alliance

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Gen Digital and Equifax expand their partnership to combine financial data and digital tools, delivering personalized identity protection and financial wellness services.
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CognyX AI Launches No-Code Support Agent Platform

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CognyX AI introduces Chatbix.AI, a no-code platform that helps businesses deploy AI agents for customer support using their own knowledge sources.
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Campaign Monitor Adds AI Tools for Email Marketers

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Campaign Monitor launches AI-powered features to help small businesses improve email performance, simplify audience targeting, and optimize campaigns with in-app guidance.
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Brandi AI Helps Brands Optimize Content for AI

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Brandi AI expands its Optimization Hub to convert web, PR, and LinkedIn content into AI-ready formats, improving visibility in generative AI without rewriting brand voice.
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Pepsi Revives the Challenge in Super Bowl Ad Showdown

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Pepsi brings back the Pepsi Challenge for Super Bowl LX, starring a polar bear and touting Pepsi Zero Sugar’s growth in a playful jab at Coke Zero.
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Loyalty Programs Now Claim Half of Marketing Budgets

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Antavo’s 2026 report finds marketers devote 51.5% of budgets to loyalty and CRM, with satisfaction and ROI reaching record highs.
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Crocs Debuts New Brand Platform for a Gen Z Era

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Crocs launches “Wonderfully Unordinary,” its first global brand platform in nearly a decade, aiming to highlight self-expression and real-world experiences.
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Consumers Growing More Comfortable With AI, Study Finds

MartechView Editors -
A new Optimove report shows rising consumer trust in AI-driven experiences, with most shoppers valuing speed and relevance when technology is used well.
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