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Pega GenAI Knowledge Buddy will offer enterprises an alternative to interact with customers and employees through simple, conversational interfaces. Pegasystems Inc., an AI-decisioning and workflow...

Bicultural Hispanics are 32% more likely to try brands which support a specific cause, Refuel Agency revealed.  A study from Refuel Agency, a multicultural marketing...

The collaboration between Mastek and Microsoft will provide integrated GenAI-powered solutions, facilitating the transition from a digital-first to an AI-first approach. Mastek, a trusted digital...

2.718 Marketing's bold strategic thinking and results-based approach aligned so seamlessly with Motion, elevating marketing strategy for their clients. Motion Agency, a marketing communications agency,...

36% of the surveyed respondents prioritize risk mitigation more than business outcomes, AppsFlyer and MMA Global revealed. AppsFlyer, a mobile marketing analytics and attribution platform,...

Cisco AppDynamics will offer intelligent agent automation and management, helping customers onboard new applications faster. Cisco launched Smart Agent for Cisco AppDynamics, enabling agent lifecycle...

EPAM's Retail Media Orchestration Toolkit, developed on Google Cloud, is a set of composable cloud accelerators that allow retailers to work more effectively. EPAM Systems,...

Around 32.9% of the businesses spend 25%-50% of their budget on social media marketing, GoodFirms unveiled. GoodFirms, a B2B ratings, and reviews platform, released its...

Forms that use phrases such as "be the first," "get early access," "members only," "only available," yield 25% higher completion rates, Typeform revealed. Typeform, an...

The campaign's success helps solidify Tombras' goal of leading the agency and brand transition to cookieless advertising. Dstillery, an AI ad targeting, revealed the success...