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SHEIN Acquires Missguided Brand

MartechView Editors -
Missguided joins SHEIN's family of fashion brands, furthering the company's efforts to meet customer demand for product variety and consistently deliver an exciting customer...
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MediaGo Empowers Advertisers with Enhanced Smartbid Capabilities to Maximize ROI

MartechView Editors -
The enhanced capabilities improve ad performance and effectiveness, save time, and lower costs by precisely targeting desired audiences. MediaGo, a deep learning-based intelligent advertising platform...
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HCLTech to Accelerate Banco do Brasil’s Digital Transformation with Salesforce

MartechView Editors -
HCLTech’s partnership with Salesforce will enable Banco do Brasil to hyper-personalize customer relationship and service solutions, generating greater customer satisfaction and engagement within their...
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Everflow Wins 2023 Global Performance Marketing Award

MartechView Editors -
Leading partner marketing platform receives Best Performance Marketing Technology award for their innovative tracking, attribution, and automation solutions. Everflow celebrates the company receiving the Best...
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Aware Launches Generative AI Summaries

MartechView Editors -
Aware's embedded AI platform, called AwareIQ, provides purpose-built generative AI at scale through a contextually enriched, real-time, event-driven architecture and proprietary, foundational machine learning...
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Conn’s Launches New Marketing Campaign

MartechView Editors -
With the campaign, Conn's seeks to engage and empower customers while emphasizing core principles of the brand: honest, human, inclusive, and bold. Conn's HomePlus, a...
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Authentic Brands Group, Shein Announce Agreement for Forever 21

MartechView Editors -
Through the partnership, SHEIN will design, manufacture and distribute a line of Forever 21 apparel and accessories Authentic Brands Group (Authentic), a global brand development,...
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1Vision Expands Its Reach with Acquisition of Preferred Marketing Solutions

MartechView Editors -
Tailored especially for direct marketers and vast retail corporations, they've notably catered to the unique needs of franchisees spread across the US landscape. Expanding its...
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SmartBug Media acquires Globalia, Inc.

MartechView Editors -
The acquisition fuses SmartBug's digital business with Globalia's digital transformation and technical excellence, offering an integrated suite of services across the entire HubSpot platform. SmartBug...
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Ordergroove launches Premier Partner Program

MartechView Editors -
Merchants can now select a vetted ecommerce agency with expertise in designing and implementing cutting-edge subscription experiences that maximize recurring revenue. Ordergroove, a provider of...
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