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Rakuten and Impact.com Team Up to Unify Affiliate Marketing

MartechView Editors -
As performance marketing fragments across platforms and channels, two of the industry's biggest players are betting that consolidation is the answer.
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Minty Brings Cashback Offers Inside ChatGPT Chats

MartechView Editors -
As AI-driven discovery reshapes how consumers find and evaluate products, cashback platform Minty is betting that purchase decisions now happen in chat.
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Freepik Relaunches as Magnific With $200M in Revenue

MartechView Editors -
Founded in Málaga with no capital and big ambitions, the company that started as a stock image search engine has quietly become one of Europe's most significant AI platforms.
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Appian Brings Structure to AI Agents in the Enterprise

MartechView Editors -
As enterprises struggle to move AI from experiment to production, Appian is betting that process structure — not more powerful models — is the missing ingredient.
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Adobe Acquires Semrush to Win the AI Search Battle

MartechView Editors -
As AI agents become the new search engine, Adobe is betting that owning the discoverability layer — from traditional SEO to agentic search — is the next frontier in marketing.
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Firefly Brings Moving Media Into Programmatic Buying

MartechView Editors -
Programmatic out-of-home advertising has mostly focused on stationary screens. Now, Firefly and VIOOH are showing that moving displays should also be included.
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DoubleVerify Is First to Win TikTok Viewability Stamp

MartechView Editors -
As more money is spent on TikTok ads, independent measurement accreditation is quickly becoming a basic requirement instead of just a bonus.
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AdRoll and PubMatic Let AI Debug Ads Across Platforms

MartechView Editors -
Until now, fixing a broken programmatic campaign required manual checks across different platforms. With this new integration, the process is now automated and unified.
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Social Overtakes Search as Digital Ad Spending Shifts

MartechView Editors -
For the first time, social media commands the largest share of digital advertising — and Meta is on course to surpass Google in ad revenue before the year is out.
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Snickers Bets on Peanut Butter With Two-Front Push

MartechView Editors -
From mountain climbers paralyzed by hunger to a jewel-encrusted ice cream chain at the NFL Draft, Mars is asking a lot of one peanut butter bar.
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