News

Salesforce will acquire Fin, formerly Intercom, for approximately $3.6 billion, adding its customer service AI agent technology to Agentforce.

Rob Hall has launched Parallel, a digital twin platform that introduces "Customer Suitability" to determine whether an ad actually resonates with the viewer.

Gucci will become the title partner of Alpine's Formula 1 team from 2027, racing as Gucci Racing Alpine in a new luxury sport collaboration.

Fox Corp. will acquire Roku for $160 per share, combining Fox's content and Tubi with Roku's connected TV platform and 100 million households.

Databricks' new agentic CDP unifies customer data, AI agents, and activation natively within the lakehouse, enabling 1:1 personalization at a billion scale.

Bloomreach is a launch partner for Databricks CustomerLake, connecting its Loomi marketing agent to unified, governed customer data for personalization.

Sinch's AI-powered Expected Cliché Tracker ranks all 48 World Cup managers by how often they reach for tired football phrases under pressure.

Organic traffic is falling not because websites are broken — but because buyers have already left for ChatGPT, Claude, and Gemini.

The standoff over the Digital Markets Act leaves millions of European iPhone users without access to Apple's most significant AI upgrade yet.

impact.com launches AI-powered partnership tools, creator storefronts and automation features to help brands scale growth and conversions.