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Contentsquare Adds AI Agent and LLM Analytics Tools

MartechView Editors -
Contentsquare is expanding its platform to track customer journeys across AI assistants, ChatGPT apps and LLM-driven traffic, giving brands visibility beyond traditional web analytics.
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Canto Expands Product Content Platform With Shopify and Amazon Links

MartechView Editors -
Canto has expanded its DAM for Products platform with new Shopify and Amazon integrations, helping brands sync product assets and metadata across e-commerce channels automatically.
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Zevia Mocks AI to Sell Its All-Natural Soda

MartechView Editors -
Zevia's new "Real Soda for Real Humans" campaign uses AI anxiety as a marketing foil, continuing a strategy that ties artificial intelligence to artificial ingredients.
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Publicis Acquires AdgeAI to Predict Creative Performance

MartechView Editors -
Publicis Groupe has acquired AdgeAI, an AI-powered creative measurement platform, to give brands real-time insight into what content works and why — before they scale it.
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Marriott Bonvoy Shows What Happens Before the Game

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Marriott Bonvoy's new "Where Gameday Checks In" campaign spotlights pregame rituals at its hotels, timed to March Madness and building toward the FIFA World Cup.
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Celsius Holdings Bets on Brands, Not Just Beverages

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With $2.5 billion in revenue and three energy drink brands, Celsius Holdings is building an in-house creative studio and doubling down on culture to turn big brands into mega brands.
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Benjamin Moore’s New Ad Turns Paint Into a Family Portrait

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Benjamin Moore's latest "See The Love" campaign follows two siblings from childhood to adulthood, shot on 35mm film to sell the one quality paint rarely advertises: longevity.
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Talkdesk Unveils Tools to Manage AI and Human Agents Together

MartechView Editors -
Talkdesk launches its CXA Operations Center and enhanced analytics tools to help enterprises monitor, evaluate and govern AI agents alongside human workers.
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Klaviyo and Shopify Deepen Ties to Power Global Commerce

MartechView Editors -
Klaviyo and Shopify expand their integration with Locale Aware Catalogs, helping global brands deliver localized experiences across markets from a single platform.
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B2B Buyers Research Peers Before Talking to Sales

MartechView Editors -
New SurveyMonkey and Reddit research finds 83% of B2B decision-makers self-research before engaging sales, with peer communities overtaking vendor content as the most trusted source.
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