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DoubleVerify Expands Microsoft Ad Measurement

MartechView Editors -
DoubleVerify extends integration with Microsoft Advertising, adding Audience ad measurement and DV Campaign Automator to boost transparency and efficiency.
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Perplexity Pauses Ads to Rethink Monetization

MartechView Editors -
Perplexity halts new ad partnerships to refine its AI search experience, shifting focus from ad scaling to a more thoughtful, user-first monetization model.
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Highspot’s Deal Agent Redefines Sales Intelligence

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Highspot’s Fall Launch ’25 unveils Deal Agent—an AI-powered teammate delivering real-time, deal-specific guidance to close the gap between strategy and execution.
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AI Confidence High, But Data Doubt Runs Deeper

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A Teradata–NewtonX survey reveals C-suite optimism in AI’s CX potential—but data, governance, and “prove it first” mindsets slow real progress.
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Xometry Puts the Factory in Your Pocket

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Xometry launches its Workcenter Mobile App, giving suppliers real-time access to jobs, workflows, and performance—anytime, anywhere.
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New Study Redefines Consumer Behavior in 2025

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Net Conversion’s new report uncovers five major shifts reshaping marketing—from value-driven loyalty to AI-assisted research and streaming ad influence.
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Sprinklr Reveals Gap Between CX Confidence and Reality

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Sprinklr research shows brands overestimate CX trust—consumers report inconsistent experiences, highlighting opportunities for AI-driven improvements.
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Stravito Launches AI Personas to Speed Market Insights

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Stravito AI Personas lets brands test ideas with dynamic consumer profiles, accelerating insight-to-action and boosting innovation efficiency.
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Publica Powers Samsung Ads for Superior CTV Revenue

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Publica and Samsung Ads expand partnership, enhancing CTV ad experience, boosting revenue, and delivering seamless streaming for 88M+ users.
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Phrase Unveils New AI Translation and Collaboration Tools

MartechView Editors -
Phrase launches AI Translation Agent, real-time collaboration in Phrase Studio, and smarter integrations to speed global content workflows.
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