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Dentsu Bets Big on Roblox with New Robmix Label

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Dentsu launches Robmix to tap Roblox’s creator economy, teaming with GeekOut and Kodansha to build IP and media ops in the $11.5B in-game ad market.
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Capgemini to Acquire WNS in $3.3B AI-Led Deal

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Capgemini acquires WNS for $3.3B to lead in Intelligent Operations, blending Gen AI, consulting, and BPS for AI-driven enterprise transformation.
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Shein and Temu Hit by Tariffs, US Sales Drop

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New US tariffs and de minimis changes are impacting Shein and Temu's sales. Consumers are shifting to Amazon and other retailers for online clothing.
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Retail Trust: Value and Transparency for Data

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Retailers must offer value and transparency for customer data, building trust through clear communication, secure systems, and personalized benefits.
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HealthTech Growth: Know Your Customer Journeys

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Experts say understanding diverse customer groups and journeys is key to Health tech growth, especially in the booming direct-to-consumer market.
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GumGum’s Velocity Ad Scores Big for Burger King

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GumGum's new scroll-reactive "Velocity" ad format boosted Burger King Germany's attention time by 119%, offering an engaging, non-intrusive experience.
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Consumers Prioritize Value Amid Inflation

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Deloitte finds consumers increasingly prioritize value over just low prices amid inflation and looming tariffs, even willing to pay more for favorite brands.
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Seventh Generation Names Shalini Stansberry CMO

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Seventh Generation appoints Shalini Stansberry as CMO to drive growth and innovation for plant-based cleaning products, joining new CEO Kathleen O'Brien.
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Sephora Teams with Lyft for In-Store Beauty

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Sephora's "Delivered to Beauty" campaign with Lyft offers $20 ride credits to drive foot traffic, emphasizing expert advice and samples over e-commerce.
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Cannes Lions Strips Awards Over AI “Factual Breach”

MartechView Editors -
DM9 loses Cannes Lions awards for GenAI use violating rules. Cannes to mandate AI disclosure, signaling new era for advertising ethics.
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