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Study: Dull Media Wastes Billions in Ad Spend

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New Amplified report reveals brands waste up to $245B annually on ineffective advertising due to "dull media" and low attention.
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Stravito Launches Newsletters for Insights

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Stravito introduces "Newsletters," an AI-powered feature to turn research into engaging, email-ready stories, boosting internal insight delivery.
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Snowflake and Acxiom Transform Marketing AI

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Snowflake and Acxiom partner to build AI-powered marketing data infrastructure for brands, enabling real-time insights and personalization.
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Nectar360 Unveils AI-Powered Retail Media Platform

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Nectar360 launches Pollen, a unified AI retail media platform. It combines audience insights, planning, activation, and measurement for omnichannel campaigns.
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TikTok Boosts Ads with New AI Video Creation

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TikTok rolls out AI-powered ad features, letting marketers create video ads from text or images. Lowers production costs, aiding small businesses.
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Netflix Adds Yahoo for Programmatic Ad Sales

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Netflix partners with Yahoo for programmatic ad sales, expanding its reach to 12 countries. It offers advanced targeting to boost advertiser performance.
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Amazon and Roku Team Up for Smarter Ad Sales

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Amazon and Roku join forces to boost digital ad sales, combining audiences for smarter targeting across streaming platforms for 80M US households.
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Amazon and Roku Partner for Streaming Ads

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Amazon and Roku team up to offer marketers unified access to 80M US streaming households via Amazon DSP, boosting reach and reducing ad fatigue.
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Liftoff Launches AppRefinery for App Insights

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Liftoff introduces AppRefinery, an AI-powered platform providing strategic insights into top consumer apps. Understand engagement to drive growth and retention.
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Talkdesk Launches CX Automation Platform

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Talkdesk unveils Customer Experience Automation (CXA), a new platform with AI agents to automate complex customer journeys and deliver seamless experiences.
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