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AI and Analytics Reshape Retail/CPG: New ISG Report

MartechView Editors -
ISG's 2025 report reveals how AI and advanced analytics are transforming retail/CPG, boosting efficiency, personalization, and profits.
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Auxia’s AI Analyst Agent Unlocks Campaign “Why” Instantly

MartechView Editors -
Auxia launches enhanced Analyst Agent: AI-powered, natural language insights for marketing teams. Understand campaign performance and uncover hidden patterns.
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ServiceNow Powers Ferrari’s Real-Time Race Ops

MartechView Editors -
Ferrari teams up with ServiceNow to boost Hypercar race operations using AI—streamlining performance on track and across global business functions.
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Amplitude Acquires Kraftful to Power AI Insights

MartechView Editors -
Amplitude acquires Kraftful to unify user behavior and feedback, embedding Voice of Customer AI to help teams build better products, faster.
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7-Eleven Rolls Out Culture-Driven Ad Campaign

MartechView Editors -
7-Eleven's new 'Roll-Up & Refuel' campaign spotlights skate and car culture, celebrating loyal fans with deals, merch, and fuel for every lifestyle.
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Jack Dorsey Debuts Bitchat: Messaging Without Internet

MartechView Editors -
Jack Dorsey launches Bitchat, a Bluetooth-based, off-grid, encrypted messaging app—no internet, servers, or phone numbers needed. Privacy goes peer-to-peer.
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Dentsu Bets Big on Roblox with New Robmix Label

MartechView Editors -
Dentsu launches Robmix to tap Roblox’s creator economy, teaming with GeekOut and Kodansha to build IP and media ops in the $11.5B in-game ad market.
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Capgemini to Acquire WNS in $3.3B AI-Led Deal

MartechView Editors -
Capgemini acquires WNS for $3.3B to lead in Intelligent Operations, blending Gen AI, consulting, and BPS for AI-driven enterprise transformation.
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Shein and Temu Hit by Tariffs, US Sales Drop

MartechView Editors -
New US tariffs and de minimis changes are impacting Shein and Temu's sales. Consumers are shifting to Amazon and other retailers for online clothing.
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Retail Trust: Value and Transparency for Data

MartechView Editors -
Retailers must offer value and transparency for customer data, building trust through clear communication, secure systems, and personalized benefits.
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