News

Clari and Salesloft unite, forming a $10T AI-driven revenue platform with unmatched data, workflow coverage, and global enterprise reach.

GumGum survey finds timing, relevance, and creative execution make back-to-school ads most effective, influencing 73% of U.S. shoppers.

Disney is fully integrating Hulu into Disney+, eventually ending the standalone app. A new ESPN streaming service will also launch, offering diverse content options.

Bottle Rocket powers Zippy’s Restaurants’ new digital ordering platform, delivering faster checkout, live tracking, and a modern UX for loyal Zipsters.

Philz Coffee partners with private equity firm Freeman Spogli to fuel growth, promising no layoffs, a thank-you bonus for staff, and new store openings ahead.

Mobiquity launches CMOne, a fully agentic AI platform unifying content, ads, and engagement into one autonomous marketing command center.

Edge Marketing introduces Generative Engine Optimization (GEO), helping brands become cited, trusted sources in AI-driven search and generative summaries.

Amplified unveils a self-service Creative Testing AI, offering predictive attention insights and creative recommendations in under 24 hours.

Yahoo’s 2025 Back‑to‑School report shows brands upping ad spend as cautious shoppers demand value‑driven, discount‑focused messaging.

DoubleVerify adds 30 new content‑level brand suitability categories for Facebook and Instagram, enhancing transparency and ad performance for advertisers.