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Firstsource, Sanas Partner for AI-Driven CX Boost

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Firstsource teams with Sanas to deploy real-time accent translation, enhancing global customer conversations and agent performance with AI-powered clarity.
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Nectar360, OMG UK Expand Retail Media Partnership

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Nectar360 deepens partnership with OMG UK to boost retail media innovation, insights, and campaign performance across Sainsbury’s and Argos networks.
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TARA Media Adds Audio Ads via Triton Integration

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TARA Media partners with Triton Digital to expand programmatic audio ads, boosting omnichannel reach with advanced targeting and streamlined media buying.
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Publicis Boosts Influencer Power with Captiv8 Deal

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Publicis acquires Captiv8 for $150M, expanding its influencer reach and tech edge to drive social commerce and creator-led campaigns globally.
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OpenX Launches AI Suite to Boost Ad Performance

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OpenX unveils Results by OpenX™, an AI-powered curation suite using machine learning to improve ad outcomes, boost efficiency, and enable cookieless targeting.
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McCain Fries Go Green with Global Regenerative Push

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McCain’s “Taste Good. Feel Good.” campaign uses AR gaming to teach regenerative farming, aiming to close the awareness gap while serving up sustainable fries.
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Is Intercom’s AI CX Score the End of CSAT?

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Intercom launches Fin Insights with CX Score, Topics Explorer, and Optimize Dashboard—AI tools that replace CSAT with real-time conversation intelligence.
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Walmart Grows Ad Biz, Hits E-Com Profit in Q1

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Walmart's ad revenue jumped 31% YoY as e-commerce hit Q1 profit. Vizio boosts CTV play amid tariff tensions and a push to rival Amazon in retail media.
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Sprite Launches Bold New Flavor: Sprite + Tea

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Inspired by a viral TikTok trend, Sprite + Tea blends soda with tea for a fresh twist. Two varieties are available in the U.S. and Canada through October.
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Roblox Expands Real-World Shopping in Games

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Roblox and Shopify deepen in-game shopping with brands like Fenty Beauty and The Weeknd, blending digital play with real-world product purchases.
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