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McCain Fries Go Green with Global Regenerative Push

MartechView Editors -
McCain’s “Taste Good. Feel Good.” campaign uses AR gaming to teach regenerative farming, aiming to close the awareness gap while serving up sustainable fries.
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Is Intercom’s AI CX Score the End of CSAT?

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Intercom launches Fin Insights with CX Score, Topics Explorer, and Optimize Dashboard—AI tools that replace CSAT with real-time conversation intelligence.
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Walmart Grows Ad Biz, Hits E-Com Profit in Q1

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Walmart's ad revenue jumped 31% YoY as e-commerce hit Q1 profit. Vizio boosts CTV play amid tariff tensions and a push to rival Amazon in retail media.
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Sprite Launches Bold New Flavor: Sprite + Tea

MartechView Editors -
Inspired by a viral TikTok trend, Sprite + Tea blends soda with tea for a fresh twist. Two varieties are available in the U.S. and Canada through October.
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Roblox Expands Real-World Shopping in Games

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Roblox and Shopify deepen in-game shopping with brands like Fenty Beauty and The Weeknd, blending digital play with real-world product purchases.
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U.S. Consumer Sentiment Drops Again in May

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Consumer sentiment hit its second-lowest level ever in May as inflation fears grow amid Trump’s trade tariffs and rising political division.
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Grey Moves Under Ogilvy in WPP Restructure

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WPP shifts Grey from AKQA to Ogilvy to boost collaboration and growth. Grey will operate autonomously while aligning closely with Ogilvy’s creative vision.
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Contentsquare Launches AI Suite ‘Sense’ for UX Insights

MartechView Editors -
Contentsquare unveils Sense, an AI suite that automates analytics, accelerates insights, and boosts UX across web and mobile. No clicks, just smart action.
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MessageGears Becomes Validated Databricks Partner

MartechView Editors -
MessageGears now offers native Databricks access, enabling real-time, cross-channel campaigns with no data syncing, copies, or latency.
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Knorr Debuts DIY Fast Food Dupes with Martha Stewart

MartechView Editors -
Knorr's "Unlimited Time Menu" lets fans recreate McRib, Double Down and more at home using Knorr products—backed by Martha Stewart and Gen Z's dupe trend.
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