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CMOs Lean on AI to Do More With Less in 2025

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Despite tight budgets, CMOs are using generative AI to boost efficiency and cut agency costs—signaling shifts across the marketing and ad services landscape.
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Amazon Upfront Showcases Prime Video Ad Power

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Amazon's latest upfront revealed star-studded support, AI-powered ads, and new formats driving shoppable, interactive experiences on Prime Video.
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Airbnb Adds Services, Experiences in App Refresh

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Airbnb expands beyond stays with spa services, chefs, local tours, and celeb-hosted events, redefining travel with a new app and social-first campaign.
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Tilly’s Taps Nedap RFID to Boost Inventory Accuracy

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Tilly’s partners with Nedap to enhance inventory visibility using RFID and iD Cloud, driving real-time tracking, restocking, and seamless shopping experiences.
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Cordoniq Integrates Qwen3 for Smarter Live Collaboration

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Cordoniq integrates Alibaba’s Qwen3 AI to deliver secure, real-time, multimodal collaboration with enhanced insights, faster decisions, and rich engagement.
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Conviva Report: Digital Friction Drives Customers Away

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91% of consumers faced poor digital service in 2024. Conviva's 2025 report shows friction cuts engagement, revenue, and loyalty in the attention economy.
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Disney Surges as Streaming Revenue Soars

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Disney’s streaming income hits $336M in Q2 as DTC growth accelerates. CEO Iger touts tech, content, and ad innovations to fuel future momentum.
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Sprinklr Powers Aramex’s Global AI CX Transformation

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Sprinklr drives Aramex’s AI-led CX overhaul across 65+ countries, automating 90% of cases and saving over 1M agent hours with voice, chat, and automation.
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SpotOn Unveils Practical AI for Restaurant Success

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SpotOn launches powerful, intuitive AI tools to help restaurants boost margins, cut costs, and simplify decisions, debuting new tech at the 2025 NRA Show.
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Snapchat Revamps Ads, Doubles Advertisers in 2024

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At NewFronts, Snap unveiled Chat-based ads, AI bidding tools, and music content, fueling ad growth and a 60% rise in advertisers year over year.
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