News

US ad revenue to reach $398B in 2025, driven by digital and retail media. Growth slows from 2024, but a 2026 rebound is predicted.

Disney and Amazon Ads integrate their platforms, offering advertisers enhanced targeting and efficiency with combined audience insights.

Amazon boosts Prime Video shopping with "Live signals" for advertisers. Gain insights on creators, optimize campaigns, and drive purchases from streaming content.

New report reveals generational shifts in travel. Loyalty programs must adapt to Gen Z and Millennial preferences, from bundled bookings to flexible payments.

PepsiCo's beverage brands deepen ties with VaynerMedia for "always-on" social strategy, aiming for cultural relevance and faster content.

Jennifer Aniston rejoins Smartwater in a new campaign. Discover how Coca-Cola is transforming its marketing with data, culture, and thoughtful AI integration.

TikTok enhances its Symphony platform with advanced generative AI tools, empowering brands with faster content creation, realistic digital avatars, and expanded partnerships for dynamic ad campaigns.

New HubSpot research shows digitally advanced Singapore businesses outperform peers. Integration, advanced AI, and leadership alignment drive growth despite economic uncertainties.

The New GrowthLoop study reveals that marketers' AI adoption lags, with only 10% achieving the needed speed despite the pressure for growth.

Meta's Threads is testing a new spoiler text feature, allowing users to hide content until clicked. Great for pop culture and sensitive topics.